#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#SportsDepartment

Successful UWW Event Organization Workshop concludes in Istanbul

By Eric Olanowski

ISTANBUL, Turkey (August 5) — The third edition of the United World Wrestling's Event Organization Workshop was a great success in Istanbul, Turkey, from July 27-August 1. Last year's event in Rome was also a hit, making this year's workshop a continuation of that accomplishment. The Pullman Istanbul Hotel & Convention Centre hosted the workshop due to its modern amenities and comfortable accommodations.

Participants from 13 countries attended the workshop, creating a diverse and international gathering. In total, 21 individuals joined, bringing valuable knowledge and experience with them.

The workshop started with an opening ceremony attended by the key players responsible for its delivery. Rodica Maria YAKSI (TUR), the UWW Bureau Member and UWW Committee of Associated Styles President, played a crucial role in its success. Jean-Daniel REY (SUI), the project head, and Yuri MAIER (ARG), the UWW Sport & Development Officer, were also present. Their presence highlighted the importance of the workshop for the wrestling community.

The workshop focused on educating participants about event organizing, covering topics such as planning tools, event benefits, bidding process, functional areas, and more. It included four theoretical and practical sessions and some essential activities of the U17 World Championships, including technical meetings, draws, medical examinations, and weigh-ins. 

Participants also had informative talks with various commissions and toured the venue set up for the U17 World Championships.

This year's workshop saw increased participation from experts in various fields, enriching the discussions and making the event more impactful. Participants appreciated the opportunity to engage with different commissions, gaining valuable insights applicable in multiple domains.

RODRodica Maria YAKSI (TUR), UWW Bureau Member and UWW Committee of Associated Styles President, leads the discussion at the third annual UWW Event Organization Workshop. (Photo: United World Wrestling / Kadir Caliskan)

The experts who facilitated the discussion included Yui Maier - UWW Sport and Development Officer; Kadir CALISKAN (GER) – Media/Photos; Deividas BARGAILA (LTU) - IT, Rodica Maria Yaksi - Protocol and Award Ceremonies, Ana STANKOVIC (SRB) – Accreditation and Athena System, Antonina BOSSER (SUI) - Sustainability, and Halil Ibrahim CICIOGLU (TUR) - Refereeing.

One of the highlights of the workshop was the introduction of The Event Preparation Guide, a comprehensive guide designed to help event organizers prepare for any UWW event. The guide covers all the necessary areas and requirements involved in organizing an event, including logistical planning, marketing and promotion, communication, and safety measures. It is a vital tool that ensures the success of any UWW event and helps to create a memorable experience for all participants.

CLICK HERE FOR THE FULL -> Event Preparation Guide,

Feedback from an anonymous survey after the workshop was overwhelmingly positive, showing participants' enthusiasm for future editions. The interactive sessions and diverse discussions provided valuable insights for event organization and execution. One participant said, "I liked the positive energy of everyone who participated in the seminar, the interest from us to learn as much as possible, and the willingness of the instructors to pass it on to us and help us."

Overall, the Event Organization Workshop provided an excellent learning platform for participants, empowering them to organize events more efficiently and effectively in the future.