#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleAmman

UWW President meets King of Jordan Abdullah II

Sunday, August 13, 2023 - 18:20 By United World Wrestling Press

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AMMAN, Jordan (August 13) -- United World Wrestling President Nenad LALOVIC met King Abdullah II of Jordan on Sunday in Amman, the host of the 2023 U20 World Championships from August 14 to 20.

Lalovic HM King Abdullah with United World Wrestling's highest decoration in recognition of his efforts in supporting sports and his belief in its role in strengthening solidarity and friendship among nations.

Jordan has played a significant role in promoting wrestling in the region by hosting world and continental championships, development camps and refugee camps.

"The feedback about the organization by Jordan has been fantastic," Lalovic said. "We are amazed by the hospitality of everyone starting with His Majesty King Abdullah, the Ministry of Sports, the National Olympic Committee and the wrestling federation. It's a major event for Jordan."

Lalovic, along with President of the Jordan Wrestling Federation Mohammed AL-AWAMLEH and the Deputy President of the federation Abdullah QUTAISHAT (JOR), attended the pre-event press conference and wished the participants luck for the tournament.

"We know that the national federation is skilled in the organization of this competition," Lalovic said. "We organized a refugee camp in Jordan five years ago. Since, we have realized that Jordan is an extremely reliable partner. We do believe that Jordan and neighboring countries are interested in combat sport and Jordan is the flagbearer."

Al-Awamleh welcomed Lalovic, confirming that Jordan will exert all its efforts to ensure the success of the championship.

"We look forward to a historic hosting of the most significant event in the history of Jordanian wrestling, and we hope that this event will mark a new beginning for the sport in Jordan," Al-Awamleh said. "Hosting an event of this magnitude is not an easy task, but the confidence of United World Wrestling, especially after Jordan organized the U15 and U20 Asian Championship, has helped."