#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

A step-by-step guide to UWW’s digital transformation and innovation journey
How UWW’s mobile app and video hub performed at their debut World Championships
Customer data analysis and why UWW opted to create its own CRM platform
N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#BeachWrestling

PHOTOS: Bird, Beats, Beach and Wrestling in Dakar

Sunday, June 23, 2024 - 08:31 By Vinay Siwach

DAKAR, Senegal (June 22) -- Wrestling in Senegal? Nothing new to the country. It is the most popular sport, at least the traditional one. The stands are filled, music blaring, wrestlers are superstars in the country and people love it.

The second edition of the African Championships in Beach Wrestling traveled to Dakar, Senegal. More than 100 wrestlers entered to compete for the glory of becoming the champion of the continent.

But there is so much to wrestling in Dakar outside the two rings on the sand. The colors, music, cheering, dance and crowd are inseparable.

Obviously, there is wrestling with big throws, tackles, takedowns.

Dakar Photo: United World Wrestling / Helena Courtis

Wrestling remains the same. Mat, sand, mud, ice. Those throws are supreme. Here's an example.

Dakar Photo: United World Wrestling / Helena Courtis

Once you get thrown like that, you will be covered in sand. So you need to wash it. We got water right next to the rings.

Dakar Photo: United World Wrestling / Helena Courtis

Outside the sand rings, no one should be that serious in wrestling. No way in beach wrestling. Come on, Mouhamed BAYO (SEN).

Dakar Photo: United World Wrestling / Helena Courtis

We managed to convince him. Look at that flex. Thanks, Bayo!

Dakar Photo: United World Wrestling / Helena Courtis

The National Arena de Lutte in Dakar came prepared. The traditional Senegalese wrestling begins with the sounds of drums. There was no other way to begin during the opening ceremony at Beach Wrestling. Adding to the drums, some colors and music. Nothing better.

Dakar Photo: United World Wrestling / Helena Courtis

At all wrestling venues, a battle ensues. It's between the wrestlers and security. Are the wrestlers more well-built or the policemen? We will let you decide.

Dakar Photo: United World Wrestling / Helena Courtis

Back to wrestling. Do you think this is a point?

Dakar Photo: United World Wrestling / Helena Courtis

Thankfully, you are a referee only by looking at the screen in front of you. On the sand, our referees need to be as quick, both with their decisions and stepping away from the line of action.

Dakar Photo: United World Wrestling / Helena Curtis

If someone mentioned a story about how a wrestler in Dakar managed a bird to sit on his head with no trouble, no one would believe that. But here you are, a wrestler in Dakar with a bird sitting on his head. Our photographer captured it so we have to believe.

Dakar Photo: United World Wrestling / Helena Courtis

In the end, it is about being happy after watching wrestling. These kids surely enjoyed it.

Well, if you are looking for the results from the matches, here's the link for all the results. CLICK HERE