#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleAmman

U20 World Championships Day 4 semifinals set

By Vinay Siwach

AMMAN, Jordan (August 17) -- Women's wrestling will continue on the fourth day of the U20 World Championships in Amman. 53kg, 57kg, 62kg, 65kg and 72kg will be in action on Thursday before the evening session sees five new women's wrestling world champions.

WATCH LIVE | MATCH ORDER

Women's wrestling semifinals for the evening session

53kg
Katie GOMEZ (USA) vs. Mariia YEFREMOVA (UKR)
ANTIM (IND) vs. Polina LUKINA (AIN)

57kg
Ichika ARAI (JPN) vs. Gerda TEREK (HUN)
Shugyla OMIRBEK (KAZ) vs. Alina FILIPOVYCH (UKR)

62kg
SAVITA (IND) vs. Iris THIEBAUX (FRA)
Melanie JIMENEZ (MEX) vs. Astrid MONTERO (VEN)

65kg
Ekaterina KOSHKINA (AIN) vs. ANTIM (IND)
Khadija JLASSI (TUN) vs. Eniko ELEKES (HUN)

72kg
HARSHITA (IND) vs. Bukrenaz SERT (TUR)
Yuka FUJIKURA (JPN) vs. Amit ELOR (USA)

13:40: Yuka FUJIKURA (JPN) ends the session on a high for Japan, making her way to the 72kg semifinal after beating Kaiyrkul SHARSHEBAEVA (KGZ) 6-0. 

13:30: The semifinals line-up for 53kg is insane. Mariia YEFREMOVA (UKR), an unbeaten wrestler internationally, will take on former U17 world champion and returning bronze medalist Katie GOMEZ (USA). In the other semifinal, defending U20 world champion and senior Asian silver medalist ANTIM (IND) will square off against Polina LUKINA (AIN) who has senior-level experience including a silver medal at the Yasar Dogu Ranking Series in 2022.

13:20: Returning bronze medalist at 62kg Adaugo NWACHUKWU (USA) thought she has a foot in the semifinals, leading 5-4 against Melanie JIMENEZ (MEX). But the Mexican U20 Pan-Am champion launches Nwachukwu for a big throw for four with 5 seconds remaining. The United States challenged the call but it stood, giving Jimenez a 9-5 win.

13:15: If there is a secret to beating Amit ELOR (USA), no one has been able to find it. The latest in that attempt was Patrycja CUBER (POL) in the 72kg quarterfinals but Elor pins her inside the first period.

13:10: Suzu SASAKI (JPN) had hoped to avenge her 2022 U17 world final loss to SAVITA (IND) when she booked her spot on the Japan U20 team. It was going well as she led 6-4 but Savita cradled her for a fall in the 62kg quarterfinals. Sasaki left the mat overwhelmed with emotions.

13:07: Mariia YEFREMOVA (UKR) with another fall. She moves into the 53kg after pinning Gultakin SHIRINOVA (AZE). It will be interesting to see how she responds to wrestlers with extra experience.     

13:05: Returning U20 world champion ANTIM (IND) returns to the semifinals after a 12-2 technical superiority win over Xuejing LIANG (CHN). Total domination from the Indian wrestler.

13:00: Polina LUKINA (AIN) with a clutch performance. She scores four points in the final 10 seconds to beat Nagisa HARADA (JPN) 8-7 at 53kg. Lukina moves into the semifinals.

12:50: Katie GOMEZ (USA) avenges her loss from last year against Altyn SHAGAYEVA (KAZ) as she leg laces her for a 10-0 victory and moves into the 53kg semifinals. Can the former U17 world champion add a U20 world title?

12:45: Khadija JLASSI (TUN) will cherish this win for some time. She hangs on for a 6-5 win over Momoko KITADE (JPN) in the 65kg quarterfinals. Jlassi got a four-pointer from a cradle which kept her in the match which she ultimately won with Kitade straggling with her conditioning.

12:30: As if there ever any doubts! Senior, U23 and U20 world champion Amit ELOR (USA) takes 29 seconds to roll over Shamshiyabanu TASTANBEK (KAZ) using a leg lace and move into the semifinals at 72kg.

12:25: Two U17 world champions from India, SAVITA (IND) and HARSHITA (IND), also pin their campaign with wins at 62kg and 72kg respectively. Amit ELOR (USA) is coming up on Mat B shortly 

12:10: A fall for returning champion at 53kg ANTIM (IND)! Nikola WISNIEWSKA (POL) scored two points but was easily overpowered by Antim who secured a first-period fall

12:00: Returning bronze medalist Katie GOMEZ (USA) runs away to a 10-0 win over Carla JAUME (ESP) at 53kg. Gomez has to be one of the best technical wrestlers out there at this age level.

11:45: Two-time U17 world champion Mariia YEFREMOVA (UKR) begins her U20 world journey with a fall. An easy win over Nikol KRUMOVA (BUL) at 53kg.

11:25: A better for Japan today after a mixed day on Wednesday. Momoko KITADE (JPN) at 65kg and Ichika ARAI (JPN) at 57kg have both won their respective bouts and moved into the pre-quarters.

11:00: At 62kg, Selvi ILYASOGLU (TUR) was relentless in her attacks against Tynys DUBEK (KAZ) to win 14-4 and advance to the pre-quarterfinals.

10:45: Gerda TEREK (HUN) hangs on for a 5-4 win over Aitolkun MEDET KYZY (KGZ) and advances to the pre-quarterfinals. She will wrestle Ulmeken ESENBAEVA (UZB) next. 

10:30: U20 bronze medalist Sevval CAYIR (TUR) tried challenging U20 European champion Alina FILIPOVYCH (UKR) but could not fight for long. Filipovych won 14-2

10:00: Welcome to the fourth day of the U20 World Championships. The action continues with women's wrestling as Amit ELOR (USA), ANTIM (IND), Mariia YEFREMOVA (UKR) are among the stars who will wrestle.