#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBelgrade

Preliminary Greco-Roman World Championship seeds announced

By Eric Olanowski

BELGRADE, Serbia (August 29) --- United World Wrestling has released the preliminary Greco-Roman seeds for the 2023 World Championships.

The point-based seeds were determined by a wrestler's participation and placement at the 2022 World Championships, 2023 Continental Championships and 2023 Ranking Series events.

Although it's highly unlikely that the brackets play out exactly how their seeded, but if the seeds were to hold true through the finals in the top-eight seeded system, here's how the bracket will look leading up to the gold-medal match:

Quarterfinals:
No. 1 vs. No. 8 (top side)
No. 4 vs. No. 5 (top side)

No. 2 vs. No. 7 (bottom side)
No. 3 vs. No. 6 (bottom side)

Semifinals:
No. 1 vs. No. 4 (top side)
No. 2 vs. No. 3 (bottom side)

Finals:
No. 1 vs. No. 2

*The seeds are based on the current entries provided by National Federations and are subject to change.

World Championships seeds:

55kg
No. 1 - Eldaniz AZIZLI (AZE)
No. 2 - Nugzari TSURTSUMIA (GEO)
No. 3 - Jasurbek ORTIKBOEV (UZB)
No. 4 - Poya Soulat DAD MARZ (IRI)
No. 5 - Rudik MKRTCHYAN (ARM)
No. 6 - Denis Florin MIHAI (ROU)
No. 7 - Artiom DELEANU (MDA)
No. 8 - Marlan MUKASHEV (KAZ)

60kg 
No. 1 - Edmond Armen NAZARYAN (BUL)
No. 2 - Zholaman SHARSHENBEKOV (KGZ)
No. 3 - Kerem KAMAL (TUR)
No. 4 - Liguo CAO (CHN)
No. 5 - Razvan ARNAUT (ROU)
No. 6 - Mehdi Seifollah MOHSEN NEJAD (IRI)
No. 7 - Haithem Mahmoud Ahmed Fahmy MAHMOUD (EGY)
No. 8 - Nihat Zahid MAMMADLI (AZE)


63kg 
No. 1 - Leri ABULADZE (GEO)
No. 2 - Hrachya POGHOSYAN (ARM)
No. 3 - Iman Hossein Khoon MOHAMMADI (IRI)
No. 4 - Mukhamedali MAMURBEK (KAZ)
No. 5 - Shermukhammad SHARIBJANOV (UZB)
No. 6 - Ivan LIZATOVIC (CRO)
No. 7 - Murad MAMMADOV (AZE)
No. 8 - Madiyar MALTEKBAYEV (KAZ)

67kg
No. 1 - Joni KHETSURIANI (GEO)
No. 2 - Hasrat JAFAROV (AZE)
No. 3 - Mate NEMES (SRB)
No. 4 - Mihai Radu MIHUT (ROU)
No. 5 - Murat FIRAT (TUR)
No. 6 - Mohammadreza Abdolhamid GERAEI (IRI)
No. 7 - Amantur ISMAILOV (KGZ)
No. 8 - Luis Alberto ORTA SANCHEZ (CUB)

72kg 
No. 1 - Selcuk CAN (TUR)
No. 2 - Ulvi GANIZADE (AZE)
No. 3 - Ali Feizollah ARSALAN (SRB)
No. 4 - Ibrahim Mahmoud Hamed Hassan GHANEM (FRA)
No. 5 - Ibragim MAGOMADOV (KAZ)
No. 6 - Robert Attila FRITSCH (HUN)
No. 7 - Ramaz ZOIDZE (GEO)
No. 8 - Valentin PETIC (MDA)

77kg
No. 1 - Zoltan LEVAI (HUN)
No. 2 - Yunus Emre BASAR (TUR)
No. 3 - Akzhol MAKHMUDOV (KGZ)
No. 4 - Malkhas AMOYAN (ARM)
No. 5 - Rui LIU (CHN)
No. 6 - Viktor NEMES (SRB)
No. 7 - Aik MNATSAKANIAN (BUL)
No. 8 - Iuri LOMADZE (GEO)

82kg
No. 1 - Burhan AKBUDAK (TUR)
No. 2 - Gela BOLKVADZE (GEO)
No. 3 - Yaroslav FILCHAKOV (UKR)
No. 4 - Rafig HUSEYNOV (AZE)
No. 5 - Dias KALEN (KAZ)
No. 6 - Alireza Azizkhoon MOHMADIPIANI (IRI)
No. 7 - Mihail BRADU (MDA)
No. 8 - Kristoffer Zakarias BERG (SWE)

87kg
No. 1 - Ali CENGIZ (TUR)
No. 2 - David LOSONCZI (HUN)
No. 3 - Alex KESSIDIS (SWE)
No. 4 - Naser Ghasem ALIZADEH (IRI)
No. 5 - Nursultan TURSYNOV (KAZ)
No. 6 - Semen Sergeevich NOVIKOV (BUL)
No.  7 - Jalgasbay BERDIMURATOV (UZB)
No. 8 - Kumar SUNIL (IND)

97kg
No. 1 - Kiril Milenov MILOV (BUL)
No. 2 - Artur ALEKSANYAN (ARM)
No. 3 - Mohammadhadi Abdollah SARAVI (IRI)
No. 4 - Nikoloz KAKHELASHVILI (ITA)
No. 5 - Arif NIFTULLAYEV (AZE)
No. 6 - Tamas LEVAI (HUN)
No. 7 - Rustam ASSAKALOV (UZB)
No. 8 - Felix BALDAUF (NOR) 

130kg
No. 1 - Riza KAYAALP (TUR)
No. 2 - Alin ALEXUC CIURARIU (ROU)
No. 3 - Amin MIRZAZADEH (IRI)
No. 4 - Iakobi KAJAIA (GEO)
No. 5 - Lingzhe MENG (CHN)
No. 6 - Dariusz Attila VITEK (HUN)
No. 7 - Oscar PINO HINDS (CUB)
No. 8 - Oskar MARVIK (NOR)