#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBelgrade

Olympic champs Sadulaev, Sidakov, Uguev headline AIN freestyle entries

Tuesday, September 12, 2023 - 18:13 By United World Wrestling Press

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BELGRADE, Serbia (Spetember 12) --- Olympic champions Abdulrashid SADULAEV, Zaurbek SIDAKOV and Zavur UGUEV headline the Independent Neutral Athlete’s (AIN) roster for the 2023 World Championships in Belgrade, Serbia, September 16-24.

Each AIN athlete went through a rigorous vetting process by United World Wrestling in preparation for the Senior World Championships.

In total, 235 individuals from Russia and Belarus underwent thorough background and social media checks. This encompassed wrestlers across all styles and categories, as well as their accompanying support personnel. Out of the 235 names, 30 individuals were deemed ineligible due to either active support of the ongoing war or confirmed membership in military or national security agencies.

The decisions regarding eligibility were made by a panel, relying on comprehensive vetting reports provided by an independent and private intelligence service provider.

All athletes from Russia or Belarus will compete as Individual Neutral Athletes, without any flags or references to their respective countries. Additionally, the national anthems of Russia and Belarus will not be played in the event of medals being awarded to these athletes.

The 2023 World Championships kick off September 16-24, in Belgrade, Serbia. Fans can follow all the action live on UWW+, or on the "The Home of Wrestling," UWW's app.

Please note: United World Wrestling will continue monitoring the AIN athletes. This is an ongoing process and any new information regarding their eligibility is subject to change.

Independent Neutral Athlete’s (AIN) roster:
57kg - Zavur UGUEV
61kg - Abasgadzhi MAGOMEDOV
65kg - Shamil MAMEDOV
70kg - Evgenii ZHERBAEV
74kg - Zaurbek SIDAKOV
79kg - Akhmed USMANOV
86kg - Arslan BAGAEV
92kg - Magomed KURBANOV / Vladislav VALIEV
97kg - Abdulrashid SADULAEV
125kg - Abdulla KURBANOV