#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBelgrade

Unheralded Tazhudinov stuns Olympic champs Snyder, Sadulaev

Monday, September 18, 2023 - 18:44 By Vinay Siwach

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BELGRADE, Serbia (September 18) -- The 97kg hegemony has been broken. Unheralded Akhmed TAZHIDUNOV (BRN) stunned two Olympic champions in Kyle SNYDER (USA) and Abdulrashid SADULAEV (AIN) in back-to-back matches to confirm a first World Championships final since 2014 which will not feature one of the two.

The 19-year-old Asian champion was a shocker no one saw coming as he made it to the final and also confirmed a Paris Olympic quota for Bahrain. He will take on Magomedkhan MAGOMEDOV (AZE) for the gold medal.

Magomedov avenged his European Championships final loss to Givi MATCHRASHVILI (GEO) to make it his first World Championships final. He also earned a Paris Olympic quota for Azerbaijan.

In the other Olympic weight class in action in Belgrade, Olympic and world champions fell like nine pins as Iszmail MUSZUKAJEV (HUN) and Sebastian RIVERA (PUR) made it to the gold medal finals and earning Paris Olympic spots for Hungary and Puerto Rico respectively.

Muszukajev took out Tokyo Olympic champion Takuto OTOGURO (JPN), Shamil MAMEDOV (AIN) and world champion Rahman AMOUZAD (IRI) in three absolute stunners to get to the final.

Rivera, a fifth-placer last year, got a buzzer-beating lace to beat European champion Vazgen TEVANYAN (ARM) 10-9 in the other semifinal.

In the two women's wrestling weight classes that were in action, Yuliia TKACH (UKR) returned to the World Championships final after nine years, reaching the gold medal about at 59kg. She will take on Qi ZHANG (CHN) who beat Jennifer PAGE (USA). Zhang's win over Page means that Sae NANJO (JPN) will return empty-handed.

At 55kg, two-time world champion Haruna OKUNO (JPN) also returned to the final. Her last gold came in 2018. She will take on 2019 world champion Jacarra WINCHESTER (USA), who is also returning to the final for the first time in four years.

Winchester won 10-0 against Anastasia BLAYVAS (GER) in the semifinal while Okuno won over Mariana DRAGUTAN (MDA) 6-0.