#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBelgrade

World Championships: Sadulaev forfeits, to undergo scans for neck injury

Tuesday, September 19, 2023 - 10:39 By Vinay Siwach

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BELGRADE, Serbia (September 19) -- Tokyo Olympic champion Abdulrashid SADULAEV (AIN) will undergo medical scans on Tuesday for a neck injury that forced him to end the World Championships.

The 27-year-old flew to Moscow on Monday night soon after his 97kg semifinal retirement against Akhmed TAZHUDINOV (BRN) with the Bahrain wrestler leading 9-2 at the World Championships.

The five-time world champion was expected to wrestle for a bronze medal and qualify for the 2024 Paris Olympics as an Individual Neutral Athlete but the medical staff decided to not worsen the injury.

Sadulaev is suffering from a neck hernia, towards the end of his spinal cord. Medical scans will determine if it is a tumor or if Sadulaev can return to the mat without surgery.

He became the second Olympic champion to pull out of the World Championships repechage as 65kg champion Takuto OTOGURO (JPN) also pulled out due to a foot injury he has been carrying for one year.