#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Obituary

Georgia's Nugzari Tsurtsumia, 2019 world champion, dies at 27

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (July 3) -- Nugzari TSURTSUMIA (GEO), a 2019 world champion, passed away Wednesday at the age of 27 years in his hometown Khobi, Georgia. The young star's death has left United World Wrestling and the entire wrestling community saddened.

The 27-year-old recently competed at the Budapest Ranking Series in June and won a bronze medal in the Greco-Roman 55kg weight class, the same weight he has won two silver and two bronze medals at the World Championships. Apart from the five medals at the World Championships, Tsurtsumia also won four at the European Championships -- a silver and three bronzes.

At the age group level, Tsurtsumia accomplished much. He completed the set of medals at the European Championships, winning bronze at the U17 level, gold and two bronzes at the U20 and two golds at the U23 level.

In the age-group World Championships, Tsurtsumia was the U23 world champion in 2018 and a silver and bronze medalist at the U20 level.

His remarkable achievement came in Nursultan at the 2019 World Championships when he rocked the field to become the world champion. He outscored his opponents 34-3 in four bouts to win the gold, Georgia's first at the World Championships in 12 years.

United World Wrestling, Georgian Wrestling Federation and the wrestling community mourns the death of an incredible talent. Their thoughts are with the Tsurtsumia family in their time of grief.