#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

CAS imposes four-year ban on Gadisov

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (September 27) -- The Court of Arbitration for Sport has imposed a four-year suspension on former world champion Abdusalam GADISOV for a sample collected on August 6, 2015.

Gadisov, who won the gold medal at the 2014 World Championship, was subjected to an out-of-competition test. The sample was initially reported negative by the Moscow lab but it was kept for long-term storage.

On a re-analysis by the Lausanne lab in April 2020, it returned with an adverse analytical finding for dehydrochloromethyltestosterone, an anabolic-androgenic steroid prohibited by the World Anti-Doping Agency.

The RUSADA ‘Disciplinary Anti-Doping Committee’ declared a decision on May 27, 2021 that the wrestler had not committed a doping violation. WADA and RUSADA appealed this decision to CAS.

The CAS heard the matter and decided that the wrestler had committed a doping violation and all the results of Gadisov from August 6, 2015 till August 5, 2019 must be disqualified including the silver medal he won at the 2015 World Championships in Las Vegas.

Abdusalam Gadisov has appealed against CAS’s decision to the Swiss Federal Tribunal.