#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

UWW raises awareness around 'Safe Sport' with Belgrade booth

By United World Wrestling Press

BELGRADE, Serbia (October 4) --- United World Wrestling established a 'Safe Sport' booth in the warm-up area at the 2023 World Championships, to raise awareness on crucial subjects related to Anti-Doping and Safeguarding Athletes.

Athletes, coaches, and physicians had the opportunity to scan a QR code and complete a 20-question quiz available in four languages: English, French, Spanish, and Russian. Upon completing the quiz, participants received a small gift branded with empowering messages like 'Empower, Protect, Wrestle with Respect' or 'We Wrestle Clean.'

This initiative proved to be a tremendous success, with more than 300 athletes participating in the online quiz. This figure represents approximately one-fourth of the total number of athletes present at the event.

Arsen JULFALAKYAN, Chair of the UWW Athletes Commission, played a crucial role in emphasizing the significance of creating a safe environment for all individuals engaged in wrestling. He stressed the importance of Athletes Safeguarding and asserted that it should be a shared concern for everyone involved in our sport. Mr. Julfalakyan also emphasized that we bear the responsibility of educating and empowering athletes with the ultimate goal of establishing a secure and inclusive environment in which all participants in the world of wrestling are respected, valued, and protected.