#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleParis

Paris 2024 Olympics Women's Wrestling Entries

By United World Wrestling Press

PARIS (July 10) -- Women's Wrestling in Paris will see only one returning Olympic champion in Yui SUSAKI (JPN). Five new Olympic champions are set to be crowned as 96 wrestlers compete in six weight classes over a week at the Paris Olympics. Wrestling will be held from August 5 to 11 with Women's Wrestling scheduled each day.

Susaki won the gold medal at 50kg in Tokyo and is looking to defend that. Japan, which won four golds out of six in Tokyo, will hope to clean sweep in Paris with world champions Akari FUJINAMI (JPN), Tsugumi SAKURAI (JPN) and Yuka KAGAMI (JPN) entered. Nonoka OZAKI (JPN), a world champion at 62kg and 65kg, is going up to 68kg for Paris. At 62kg, Sakura MOTOKI (JPN) is a silver medalist from the World Championships.

The United States and Mongolia joined Japan as the only other teams to qualify all six weight classes for Paris. India, Nigeria, Turkiye and China managed to qualify five.

Two-time world 72kg champion Amit ELOR (USA) is down at 68kg in a bid to complete the slam of winning world titles and the Olympic gold. Only Susaki has achieved this feat when she won the U23 world title in 2022. Helen MAROULIS (USA), Rio 2016 champion and bronze medalist in Tokyo, is coming for her third medal.

Four-time Olympic medalist Mariya STADNIK (AZE) is going for her fifth medal, a feat no one has achieved in wrestling before. Kaori ICHO (JPN) has four medals, all golds. In total, 10 Olympic medalists are entered in the field of 96 wrestlers.

Paris 2024 will also mark the first time Algeria, Lithuania, New Zealand and Uzbekistan will send a woman wrestler to the Olympics.

PARIS 2024 SCHEDULE | PARIS 2024 NEWS | PARIS 2024 GRECO-ROMAN ENTRIES | PARIS 2024 FREESTYLE ENTRIES

50kg
Ibtissem DOUDOU (ALG)
Mariya STADNIK (AZE)
Ziqi FENG (CHN)
Alisson CARDOZO REY (COL)
Yusneylis GUZMAN LOPEZ (CUB)
Nada MOHAMED (EGY)
Anastasia BLAYVAS (GER)
VINESH (IND)
*Emanuela LIUZZI (ITA)
Yui SUSAKI (JPN)
Gabija DILYTE (LTU)
Otgonjargal DOLGORJAV (MGL)
Evin DEMIRHAN (TUR)
Oksana LIVACH (UKR)
Sarah HILDEBRANDT (USA)
Aktenge KEUNIMJAEVA (UZB)

53kg
Qianyu PANG (CHN)
Lucia YEPEZ GUZMAN (ECU)
Annika WENDLE (GER)
Maria PREVOLARAKI (GRE)
Mia AQUINO (GUM)
ANTIM (IND)
Akari FUJINAMI (JPN)
Mariana DRAGUTAN (MDA)
Khulan BATKHUYAG (MGL)
Christianah OGUNSANYA (NGR)
Hyo Gyong CHOE (PRK)
Andreea ANA (ROU)
Jonna MALMGREN (SWE)
Zeynep YETGIL (TUR)
Dominique PARRISH (USA)
Betzabeth ARGUELLO VILLEGAS (VEN)

57kg
Chaimaa AOUISSI (ALG)
Giullia PENALBER (BRA)
Hannah TAYLOR (CAN)
Kexin HONG (CHN)
Luisa VALVERDE (ECU)
Sandra PARUSZEWSKI (GER)
Rckaela AQUINO (GUM)
ANSHU (IND)
Aurora RUSSO (ITA)
Tsugumi SAKURAI (JPN)
Anastasia NICHITA (MDA)
Khongorzul BOLDSAIKHAN (MGL)
Odunayo ADEKUOROYE (NGR)
Anhelina LYSAK (POL)
Alina HRUSHYNA AKOBIIA (UKR)
Helen MAROULIS (USA)

62kg
Bilyana DUDOVA (BUL)
Ana GODINEZ (CAN)
Ameline DOUARRE (FRA)
Luisa NIEMESCH (GER)
Sakura MOTOKI (JPN)
Aisuluu TYNYBEKOVA (KGZ)
*Hanbit LEE (KOR)
Orkhon PUREVDORJ (MGL)
Esther KOLAWOLE (NGR)
Grace BULLEN (NOR)
Kriszta INCZE (ROU)
Johanna LINDBORG (SWE)
Siwar BOUSETA (TUN)
Nesrin BAS (TUR)
Iryna KOLIADENKO (UKR)
Kayla MIRACLE (USA)

68kg
Linda MORAIS (CAN)
Feng ZHOU (CHN)
Koumba LARROQUE (FRA)
NISHA (IND)
Nonoka OZAKI (JPN)
Meerim ZHUMANAZAROVA (KGZ)
Irina RINGACI (MDA)
Delgermaa ENKHSAIKHAN (MGL)
Blessing OBORUDUDU (NGR)
Tayla FORD (NZL)
Wiktoria CHOLUJ (POL)
Sol Gum PAK (PRK)
Buse TOSUN (TUR)
Tetiana SOVA RIZHKO (UKR)
Amit ELOR (USA)
Soleymi CARABALLO (VEN)

76kg
Yuliana YANEVA (BUL)
Justina DI STASIO (CAN)
Juan WANG (CHN)
Tatiana RENTERIA (COL)
Milaimys MARIN POTRILLE (CUB)
Genesis REASCO VALDEZ (ECU)
Bernadett NAGY (HUN)
REETIKA (IND)
Yuka KAGAMI (JPN)
Aiperi MEDET KYZY (KGZ)
Davaanasan ENKH AMAR (MGL)
Hannah RUEBEN (NGR)
Catalina AXENTE (ROU)
Zaineb SGHAIER (TUN)
Yasemin ADAR YIGIT (TUR)
Kennedy BLADES (USA)

Note:

* 50kg: Son Hyang KIM (PRK) was originally entered at 50kg. However, DPR Korea surrendered its quota which went to the next best NOC -- Italy

* 62kg: Hyon Gyong MUN (PRK) was originally entered at 62kg. However, DPR Korea surrendered its quota which went to the next best NOC -- Korea