#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#Pankration

World Combat Games: Ukraine dominates Pankration with six golds

By United World Wrestling Press

RIYADH, Saudi Arabia (October 25) -- Five months ago, they led Ukraine’s march at the Pankration World Championships. On Wednesday, they continued the European powerhouse’s fine run at the World Combat Games in Riyadh as Ukraine grabbed six out of the 10 possible gold medals across men's and women's categories.

Ukrainian athletes reigned supreme in four out of the five categories in the men’s event, with Oleksandr HULIAIEV (71kg), Kyrylo HOROBETS (84kg), Roman KIZIUK (92kg), Bohdan HNIDKO (100kg) winning gold medals.

Ali GULIYEV (AZE)Ali GULIYEV (AZE) was the only non-Ukrainian to win a gold medal on Wednesday. (Photo: UWW / Amirreza Aliasgari)

World champion Ihor ZHOVNIR (UKR) suffered a shock defeat in the semifinals to eventual silver medallist Sabit ZHUSSIP (KAZ), which dented Ukraine’s hopes of winning all six gold medals in the men’s section. Ali GULIYEV (AZE) won the gold medal in the 66kg weight class by beating Zhussip.

In the women’s event, Anna BEZHENAR (53kg) and Daria CHIBISOVA (65kg) finished on top of the podium on a memorable day for the country’s athletes at the World Combat Games.

Huliaiev hardly broke a sweat during his three bouts in which he did not concede a single point. He began with a submission win over Ali SHARIFOV (AZE) in the quarterfinals and followed it up with a 5-0 verdict against Zhassulan AKIMZHAN (KAZ) in the semifinals. In the final, Huliaiev defeated Marvin BELECCIU (ROU) via submission after a 10-1 lead to win the gold medal.

Kyrylo HOROBETS (UKR)Kyrylo HOROBETS (UKR) won the 80kg final 4-2 against Khasan NAFULLAEV (UZB). (Photo: UWW / Amirreza Aliasgari)

It wasn’t as easy for Horobets, who began with a 14-5 win over Turkman MAMMADLI (AZE) before conjuring a 10-3 win against Samat SHAGYRAYEV (KAZ) – whom he had beaten in the World Championship final – in the last four. In the final, Horobets beat Khasan NAFULLAEV (UZB) 4-2.

Kiziuk, too, was dominant on his way to the top of the podium as he won all his bouts via superiority. He began by overcoming Daniel GOREA (MDA) 13-1 in the quarterfinals before beating Islom BALTAEV (UZB) 15-1 in the semis. In the final, Kiziuk defeated Duman BALMUKHANOV (KAZ) 13-1.

In another rematch of the World Championship title bout, Hnidko beat Diyar NURGOZHAY (KAZ) 13-1 technical superiority to complete a double over his opponent and win another gold medal.

Anna BEZHENAR (UKR)Anna BEZHENAR (UKR) won the 53kg gold medal. (Photo: UWW / Amirreza Aliasgari)

Meanwhile, in the women’s bouts, Bezhenar was quick off the blocks as she downed Dimitra PAFRA (GRE) via submission in her opening match before defeating Danielle LENTINI (CAN) 11-2 in the semifinals. In the title round, the Ukrainian defeated world championship bronze medallist Mukhlisa NABIJONOVA (UZB) 10-3.

Ukraine’s final gold medal of the day came from Chibisova in the 65kg category. Chibisova defeated Alessia AMENDOLA (ITA) and Esmira MAMMADOVA (AZE) in the early rounds before beating Meruyert IBRAYEVA 9-3 to win the gold.

Khilola SOBIROVA (UZB)Khilola SOBIROVA (UZB) earned the 57kg gold medal at the World Combat Games. (Photo: UWW / Amirreza Aliasgari)

Uzbekistan, the United States and Germany were other countries that won gold medals in the women’s events.

Khilola SOBIROVA (UZB) defeated Viktoriia SYNIAVINA (UKR) 6-3 to give Uzbekistan a memorable title in the 57kg category while Lorena CUBERO (GER) gave Germany their first gold medal, beating Vincenza AMENDOLA (ITA) 5-1 in the 70kg final.

Madeline SCHELLMAN (USA)The four medalists at 80kg with Madeline SCHELLMAN (USA) with the gold medal. (Photo: UWW / Amirreza Aliasgari) 

The long gold medal for the U.S. was won by Madeline SCHELLMAN (USA) as her opponent Mereke ZHUNUSSOVA (KAZ) was called unfit to continue and injured after Schellman had built a 10-1 lead in the final. Schellman won the gold in the 80kg category.

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