#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleSantiago

WATCH LIVE: 2023 Pan-American Games, Day One

Wednesday, November 1, 2023 - 13:31 By Eric Olanowski

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SANTIAGO, Chile (November 1) --- Kyle SNYDER (USA) and Mason PARRIS (USA) headline the entries for the opening day at the 2023 Pan-American Games in Santiago, Chile.

The first day will feature freestyle action at 57kg, 74kg, 97kg and 125kg.

Snyder, the three-time world champion and Olympic gold medalist, will look to repeat his gold-medal-winning performance from the 2019 Lima Pan-American Games. His biggest threats are Arturo SILOT TORRES (CUB), Nishan RANDHAWA (CAN) and Luis PEREZ (DOM).

Snyder defeated Silot Torres to win gold at the Pan-American Championships in Buenos Aires earlier this year, while Randhawa and Perez finished in third in Argentina.

Parris, the newly minted world medalist, makes his third appearance in the Red, White and Blue singlet. His heavyweight bracket features three reigning Pan-American medalists: Jose DIAZ ROBERTTI (VEN), Aaron JOHNSON (JAM) and Catriel MURIEL (ARG), the silver through bronze medal finishers from this year's Pan-American Championships.

Wednesday’s opening round matches begin at 10:00 (local time), while the gold and bronze-medal bouts begin at 17:00.

- Watch Wednesday’s action: Freestyle 57kg, 74kg, 97kg and 125kg.
- 2023 Pan-American Games brackets.

Wednesday’s Entries:

57kg
Hernan David ALMENDRA (ARG)
Oscar Eduardo TIGREROS URBANO (COL)
Osmany DIVERSENT MARTÍNEZ (CUB)
Juan RAMIREZ (DOM)
Edwin Alexi SEGURA GUERRA (EAI)
Darian CRUZ (PUR)
Zane RICHARDS (USA)
Pedro Jesus MEIJIAS RODRIGUEZ (VEN)

74kg
Alvan BORDEAUX REGO (BRA)
Adam THOMSON (CAN)
Leon PERALTA LANAS (CHI)
Franklin MAREN CASTILLO (CUB)
Luis BARRIOS ROCHEZ (HON)
Anthony VALENCIA (MEX)
Shane JONES (PUR)
Tyler BERGER (USA)
Anthony Jose MONTERO CHIRINOS (VEN)

97kg
Ricardo BAEZ (ARG)
Nishan RANDHAWA (CAN)
Matias Ignacio URIBE SEPULVEDA (CHI)
Carlos Hernan ANGULO MURILLO (COL)
Maxwell LACEY GARITA (CRC)
Arturo SILOT TORRES (CUB)
Luis PEREZ (DOM)
Kyle SNYDER (USA)
Cristian SARCO COLMENAREZ (VEN)

125kg
Catriel MURIEL (ARG)
Ibrain TORRES ESPINOSA (CUB)
Elison ADAMES (DOM)
Aaron JOHNSON (JAM)
Jonovan SMITH (PUR)
Mason PARRIS (USA)
Jose DIAZ ROBERTTI (VEN)