#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleSantiago

WATCH LIVE: 2023 Pan-American Games, Day Two

Thursday, November 2, 2023 - 13:03 By Eric Olanowski

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SANTIAGO, Chile (November 2) --- The second day of wrestling at the Pan-American Games is underway. Freestyle and women’s wrestling will share the stage today, with the competition beginning for freestyle at 65kg 86kg and women’s wrestling at 50kg and 57kg.

In freestyle, reigning champion Alejandro VALDES TOBIER (CUB) will try to defend his title from the 2019 Lima Pan-American Games. Valdes Tobier sits on the opposite side of the 65kg bracket with America’s Nahshon GARRETT, and has a bye in his opening round match.

In the quarterfinals, he’ll meet Joseph SILVA (PUR), who also has an opening round bye. The winner of that match will meet either Albaro RUDECINDO (DOM) or Uber CUERO (COL).

In women’s wrestling, the biggest storyline to follow in this morning session will be the opening round match at 57kg between Hannah TAYLOR (CAN), a U23 world bronze medalists, and Tokyo Olympian Luisa VALVERDE (ECU). This is a match that most thought would be the gold-medal bout, but with random draws, fans get to see it in the first round.

- Watch Thursday’s action: Freestyle 65kg and 86kg // Women’s Wrestling 50kg and 57kg
- 2023 Pan-American Games brackets
- Upcoming bout order