#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

UWW More Than Medals Camp: Fun, wrestling, friendship in Serbia

Friday, July 12, 2024 - 15:35 By United World Wrestling Press

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ZRENJANIN, Serbia (July 12) -- The UWW More Than Medals Europe U17 Training Camp was held in Zrenjanin, Serbia, from June 30 to July 6, with the support of the Serbian Wrestling Federation and the local wrestling club.

This event brought together 45 wrestlers and coaches from nine different countries. The week-long camp, led by Marty HAUCK (USA), was fully funded by United World Wrestling, reflecting its commitment to developing young talent.

The camp aimed to enhance the athletes' technical skills while providing exposure to different coaching styles and training partners. Wrestling was a common ground, helping participants overcome language barriers and fostering new friendships.

An important aspect of the camp was the Anti-Doping education session held on July 2, led by Gorica MILOVANOVIC from the Anti-Doping Agency of Serbia. This session emphasized the importance of fair play and clean sport and provided practical information on Anti-Doping procedures to the young athletes. Additionally, safeguarding sessions by Lei LIANG from UWW Development helped raise awareness and ensure the well-being and safety of the young athletes.

Beyond the intense wrestling training on mats, the camp also offered various recreational activities. The athletes enjoyed the swimming pool, engaging games, and a guided tour of Belgrade, Serbia's vibrant capital city. A brief tennis session added to the fun, providing a welcome break from their regular wrestling routines.

The camp received lots of positive feedback from the participants. Michele RAUHUT, the coach from Germany, expressed his gratitude, stating, “The German team would like to thank you very much for this exceptionally great training camp. Many thanks to Lei for the perfect organization and for your help. Thanks a lot to Marty for the great training. It was perfect.”