#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleParis

Paris Olympics: Five wrestlers to be country's flagbearers at opening ceremony

Friday, July 26, 2024 - 17:48 By United World Wrestling Press

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PARIS (July 26) -- Five wrestlers will be the flag bearers of their respective nations at the opening ceremony at the 2024 Paris Olympics on Saturday.

The opening ceremony parade will take place in boats down the river Seine with Greece opening the parade followed by the Refugee Olympic Team and then the countries in alphabetic order. France, the host, will be the last in the parade. The United States and Australia, hosts for the next two Olympics, will come before France.

Albania's first world champion in wrestling Zelimkhan ABAKAROV (ALB) will be the flagbearer for his country. He will wrestle in the 57kg weight class.

For Puerto Rico, world silver medalist in 65kg Sebastian RIVERIA (PUR) will be the flagbearer alongside Jasmine Camacho-Quinn from Athletics.

Rckaela AQUINO (GUM)Rckaela AQUINO (GUM) of Guam. (Photo: United World Wrestling / Amirreza Aliasgari)

Guam has given the responsibility to its first-ever female wrestler Rckaela AQUINO (GUM). She will be wrestling in the 57kg weight class.

Diamantino IUNA FAFE (GBS) will be the flagbearer for Guinee-Bissau at the opening ceremony. He wrestled in Tokyo at 57kg and will perform in Paris in the same weight class.

Honduras has given the responsibility to its first-ever Greco-Roman wrestler Kevin MEJIA (HON).

Wrestling begins on August 5 in Paris and ends on August 11.