#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleParis, #UnitedWorldWrestling

IOC EB, Lalovic visited Sorbonne before Paris Olympics

Sunday, July 28, 2024 - 09:36 By United World Wrestling Press

Share this article

Top Photo (from left to right): Nicole HOEVERTSZ, Nenad LALOVIC, John COATES, Emma TERHO, IOC President Thomas BACH, Kristin KLOSTER, Gerardo WERTHEIN, Ser MIANG NG, Kirsty COVERNTRY

PARIS (July 27) -- United World Wrestling and International Olympic Committee Executive Board member Nenad LALOVIC visited Sorbonne in Paris last week. IOC President Thomas BACH along with the IOC EB visited Sorbonne, the place where the IOC EB was first founded.

Pierre de Coubertin, the father of the modern Olympics, and the EB met in Sorbonne 130 years ago to found the IOC in Paris.

Before the 2024 Paris Olympics which began July 26, the current IOC EB revisited the same room where it all began.

Lalovic was first elected as an IOC member in 2015 for an eight-year term. He was re-elected unanimously at the 141st IOC session in Mumbai in 2023 for a new eight-year term.

As an IOC EB member, Lalovic was first elected in 2018 and then re-elected in 2022 in Beijing for a four-year term. He also serves on the WADA Executive Committee and the ASOIF Council.