#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Development

More than Medals Asia 2024 wraps up in Jordan

By United World Wrestling Press

DEAD SEA, Jordan (July 31, 2024) - The "More than Medals Asia 2024" training camp, organized by United World Wrestling in cooperation with the Jordan Wrestling Federation, was held from June 26 to July 3, 2024, at the Grand East Hotel on the Dead Sea, Jordan. This camp aimed to provide a platform for wrestlers and coaches from various countries to come together, exchange experiences, and enhance their skills in the sport of wrestling.

Participation
A total of 35 wrestlers and coaches from six countries actively participated in the training camp. The diverse representation added to the cultural exchange and enriched the learning experience for all participants.

Training Sessions
The training sessions were expertly led by UWW Educator and two-time Olympian Hassan Madany from Egypt. His vast experience and expertise provided invaluable insights and guidance to the young athletes. Through a combination of practical drills and theoretical lessons, participants were able to enhance their skills, techniques, and understanding of wrestling, making significant progress in their development.

Antidoping Seminar
As part of the camp, an antidoping seminar was conducted by officials from the Jordan National Anti-Doping Agency (JOR NADA). The seminar aimed to raise awareness about antidoping regulations and promote clean and fair competition among the athletes. Participants gained valuable insights into the importance of maintaining integrity in sports.

Lecture on Wrestler Nutrition
Prof. Dr. Ahmed Al-Tamimi from the University of Baghdad's College of Physical Education and Sports Sciences delivered a comprehensive lecture on wrestler nutrition during and after competition. Dr. Al-Tamimi, who also led the Iraqi team at the camp, shared his extensive knowledge on dietary strategies to optimize performance and recovery. The lecture provided participants with practical advice and scientific insights, equipping them with the necessary tools to manage their nutrition effectively throughout their wrestling careers.

Coach Course
Hassan Madany also conducted a comprehensive coach course, offering theoretical material from UWW coach courses. The session included discussions on training methods, athlete safety, and the quality of coaching. Coaches had the opportunity to engage in meaningful dialogue, exchange best practices, and explore strategies to enhance their coaching skills and better support their athletes' development.

Sightseeing Tou
Participants enjoyed a sightseeing tour to the famous Mount Nebo, the memorial of Moses. They explored the historical site and appreciated its significance. The tour included a lunch at a restaurant with a stunning view of Mount Nebo, offering a perfect blend of cultural enrichment and relaxation. Additionally, the participants had the opportunity to learn about the local history and traditions, enhancing their overall experience of Jordan's rich heritage.

Conclusion
The 2024 More than Medals Asia training camp in Jordan was a resounding success, providing invaluable experiences and learning opportunities for all participants. Participants expressed their happiness and satisfaction with the camp, noting the positive impact it had on their development and team spirit. This camp not only focused on athletic development but also on cultural exchange and personal growth.

We extend our gratitude to the Jordan Wrestling Federation for their support and cooperation in organizing this event. The success of this training camp highlights the importance of such initiatives in promoting the development of wrestling in Asia. We look forward to continuing our efforts to support and nurture young wrestling talents in the region.