#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Development

Guatemala plays host to 2024 Educators' Course

Tuesday, November 26, 2024 - 14:47 By United World Wrestling Press

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PETEN, Guatemala (November 20) — Nestled in the depths of the ancient Mayan Empire, Peten, Guatemala, served as the 2024 Educators' Course host city. This event brought together 11 educators, including three referees and eight coaches, all hailing from Latin America. The course was held on November 11–12 to equip participants with tools to enhance their professional education practice.

Throughout the course, participants engaged in various activities designed to deepen their understanding of adult learning principles, using formative assessments, effective feedback strategies, and integrating new technologies as valuable educational tools. Beyond listening to lectures, educators actively participated in practical micro-leadership activities, teaching their peers topics from the UWW education program.

Vincent AKA (CIV) and Zach ERRET (USA) delivered the training, with support from Yuri MAIER (ARG) and the presence of Deqa NIAMKEY, Director of Development at United World Wrestling.

As an added cultural experience, the educators visited the Tikal National Park, immersing themselves in the rich heritage of the ancient Mayan civilization. They also stayed at a hotel nestled in the heart of the Central American jungle, fostering team dynamics and strengthening bonds among the participants. This camaraderie lays a strong foundation for collaboration during future courses they will deliver.

Notably, of the 11 participants, seven had prior experience as educators. The new additions to the program showcased impressive aptitude and readiness to embrace this new challenge, particularly as they prepare for the upcoming Olympic cycle leading to Los Angeles 2028.

Mr. Francisco LEE LOPEZ and his team coordinated the course and ensured its success. Mr. LEE also addressed the participants, extending a warm welcome, expressing gratitude, and commending their dedication to advancing the development of wrestling in the region.

This enriching experience elevated the educators’ professional capacities and underscored their vital role in shaping the future of wrestling education in Latin America.