#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UWWAwards

UWW's 2024 Wrestlers of the Year: Petriashvili, Tosun, Kusaka

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (December 16) -- United World Wrestling has announced the wrestlers of the year in Freestyle, Women's Wrestling and Greco-Roman. UWW’s 2024 Wrestler of the Year award winners are Geno PETRIASHVILI (GEO), Buse TOSUN (TUR) and Nao KUSAKA (JPN).

Freestyle: Geno PETRIASHVILI (GEO)

The 30-year-old Georgian finished with a style-best 68,200 Ranking Series points through his finishes at the four point-based events of the year -- Olympic Games, European Championships, Croatian and Hungarian Ranking Series -- in which he collected a 13-4 record with 8 wins coming against top 20 ranked opponents.

Petriashvili’s 2024 season didn’t start well, as he finished in fifth place with a 3-2 record at the Croatian Ranking Series. This marked Petriashvili’s sixth consecutive full season in which he started on a losing note before regaining focus and peaking at the most opportune times.

In his next outing, Petriashvili scored three wins before reaching the European finals for the seventh time in his career. However, he fell short against career rival Taha AKGUL (TUR) for silver.

The three-time world champion then went to Hungary for the final tune-up before the Paris Olympics. While at the second Ranking Series event of the year, Petriashvili grabbed three wins, but not before falling to Yusup BATIRMURZAEV (KAZ) in the semifinals while nursing a left elbow injury.

Petriashvili headed to Paris hungry to improve his 2020 Tokyo Olympic silver medal. The father of two did exactly that, picking up four victories including a 10-9 shock win over two-time reigning world champion Amir Hossein ZARE (IRI), becoming Georgia’s third-ever freestyle Olympic gold medalist.
 
Greco-Roman: Nao KUSAKA (JPN)

23-year-old Nao KUSAKA (JPN), finished with a Greco-Roman best 79,200 Ranking Series points after winning golds at the Olympics, Asian Championships, and Hungarian Ranking Series events while also winning a bronze at the Croatian Ranking Series event at the beginning of the season.

After falling in the semifinals of his first competition of the year, Kusaka rallied off 14 consecutive victories -- four of which came against former world champions Burhan AKBUDAK (TUR), Ibrahim GHANEM (FRA), Malkhas AMOYAN (ARM) and Akzhol MAKHMUDOV (KGZ) -- on his way to winning golds in Paris, Bishkek and Budapest.

Kusaka’s win in Paris at 77kg, alongside his fellow teammate Kenichiro FUMITA’s gold, ended Japan’s 40-year Greco-Roman Olympic gold-medal drought.

Women's Wrestling: Buse TOSUN (TUR)

Buse TOSUN (TUR) is UWW’s Women’s wrestler of the year after topping the rankings with a style best 60,200 points. She narrowly edged Sakura MOTOKI (JPN) by 200 points for the coveted award.

Tosun, the reigning world champion at 68kg, finished 2024 with an impressive 11-2 record. Of those 11 wins during the season, a staggering eight came against wrestlers in the top 15 of the world rankings.

She dropped her first match of the season to Feng ZHOU (CHN) but went on to win 11 of her remaining 12 bouts, falling only at the Paris Olympics to eventual champion Amit ELOR (USA), en route to winning an Olympic bronze which was just Turkiye's second-ever women’s wrestling Olympic medal.

United World Wrestling congratulates Geno PETRIASHVILI (GEO), Nao KUSAKA (JPN), and Buse TOSUN (TUR) for their incredible achievements this year and for being named the 2024 Wrestlers of the Year.