#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

UWW President Lalovic meets Azerbaijan Economic Minister, federation President Jabbarov

Friday, December 13, 2024 - 11:28 By United World Wrestling Press

Share this article

BAKU, Azerbaijan (December 12) -- United World Wrestling President Nenad LALOVIC met with Economic Minister of Azerbaijan Mikayil JABBAROV, who is also the President of the Azerbaijan Wrestling Federation, in Baku on Wednesday.

They were accompanied by Namik ALIYEV, UWW Bureau Member and Gordon TEMPLEMAN, Director of Commercial Operations & Communications at UWW.

The discussions between the two parties revolved around the growth of wrestling in Azerbaijan, Grappling, Pankration, Amateur MMA, and an inaugural pro league in wrestling by UWW.

"We were pleased to meet with Nenad LALOVIC, President of United World Wrestling," Jabbarov wrote in a social media post. "During our discussion, we highlighted the initiatives undertaken to develop wrestling in Azerbaijan, including efforts to train young talents and enhance cooperation to further elevate the professionalism and international achievements of our athletes.

We were pleased to meet with Nenad Lalović, President of United World Wrestling (@wrestling). During our discussion, we highlighted the initiatives undertaken to develop wrestling in #Azerbaijan, including efforts to train young talents and enhance cooperation to further elevate… pic.twitter.com/qtwcY80JS1

— Mikayil Jabbarov (@MikayilJabbarov) December 11, 2024

"We also emphasized that the inclusion of the Azerbaijan Wrestling Federation in the leadership of UWW’s newly established Committee for Grappling, Pankration, and Amateur MMA reflects the high level of trust placed in our country’s wrestling community."

Azerbaijan has been a hotspot of wrestling and hosted the European Olympic Games Qualifier for the Paris Games in 2024. It also hosted the U23 European Championships and European Grappling Championships. In 2022, it played host to the Greco-Roman World Cup. At the 2024 Paris Olympics, Azerbaijan qualified 12 wrestlers and won three bronze medals.