#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

United World Wrestling renews partnership with Taishan for next four years

Thursday, December 19, 2024 - 18:56 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (December 19) --United World Wrestling (UWW) is proud to announce the renewal of its partnership with Taishan in the mats category for the next Olympic cycle.

As part of this renewed agreement, Taishan will maintain exclusivity for the senior World Championships, ensuring the continued use of their premium mats for the sport's most prestigious events.

During a recent visit to Taishan’s headquarters and factory, UWW President Nenad LALOVIC praised the long-standing collaboration between the two organizations. He highlighted the importance of extending this successful partnership to support the growth and development of wrestling globally.

“United World Wrestling is delighted to extend its partnership with Taishan for another 4 years,” said Lalovic. “Taishan has been a reliable and valued partner, consistently providing high-quality equipment that meets the needs of our athletes and events. This renewed agreement reaffirms our shared commitment to the future of wrestling.”

Lalovic expressed his admiration for the company’s advancements in sports technology. He was particularly impressed by Taishan’s innovative flexi-roll wrestling mats, gym equipment, carbon fiber bicycles, and artificial turf production, showcasing Taishan’s versatility and commitment to innovation across the sports industry.

The renewed partnership reflects the shared values of UWW and Taishan in promoting excellence, innovation, and sustainability in the world of sports.

Both organizations remain committed to supporting athletes and events with the highest standards of equipment as wrestling continues to thrive on the global stage.

For official Taishan website, visit here — www.taishansports.cn

Contact:
No. 1 Taishan Sports Rd,
Leling, Dezhou City, Shandong Province, China 253600
Tel: +86 18453178888
Email: info@taishansports.com / wadezhang@taishansports.com 
Website: www.taishansports.cn

Approved mat reference: TQ1519A - Square
Approval expiry date: December 2028

Approved mat reference: TQ1519B - Octagon
Approval expiry date: December 2028

Approved mat reference: TQ1519C - Roll up
Approval expiry date: December 2028