#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Development

Evaluation of Holds course now on the UWW Academy

Thursday, February 13, 2025 - 11:48 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland (February 13) --- The Development Department and Referee Commission launched their 2nd course centered around the rules of Olympic wrestling and refereeing.  The course is entitled Evaluation of Holds and can be found on the UWW Academy.  Participants will learn how the score is determined for various actions.  During the course, they will focus on the 3 questions that referees must ask when an action occurs. The answers to those questions often determine the points that would be scored for an action.  The course will also examine other scoring situations such as takedowns and correct holds.  However, those topics will be covered in more detail in future courses.

The Evaluation of Holds course will begin with background information and the rules which include video examples.  Then the course will provide 10 specific video examples along with explanations.  Next the participants will practice their video analysis with 10 videos.  The course will finish with a 15-video quiz.  This is the same format as the Attack vs Counterattack course.

The UWW Academy is the official educational platform for United World Wrestling.  There are numerous courses on coaching, referees, rules, sports administration and beach wrestling.  There are also additional resources, performance analysis metrics from major UWW events, videos, and the Wrestle4Fun curriculum.  The Academy is free and available to all participants.

To get started and create your free profile, please visit  https://academy.uww.org/.