#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#USAWrestling

Paris Olympic champ Hildebrandt announces retirement

Monday, February 17, 2025 - 06:26 By Vinay Siwach

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COLRADO, United States (February 17) -- Olympic champion Sarah HILDEBRANDT (USA) has announced her retirement from wrestling.

The 31-year-old won gold in Women's Wrestling 50kg at the 2024 Paris Olympics and is also a bronze medalist from the Tokyo Olympics. At the World Championships, Hildebrandt won two silver (2018, 2021) and two bronze medals (2022, 2023).

Her decision was accompanied with an announcement from USA Wrestling that Hildebrandt will be joining as the assistant coach for Women's Wrestling with senior women's team.

“I have had a really long career and I’ve gotten the experience of what wrestling has taught me," Hildebrandt said. "It has made me so passionate about what this sport can do for people. If I can bring a passion and energy in support of their journey, kind of a door handle to open up their own adventure, that is exciting to me. Wrestling has given me so much. The sport has taught me everything about myself and helped me grow as a woman."

Hildebrandt made her debut at the U20 World Championships in 2010 at 55kg and remained a 53-55kg wrestler for long. At the 2019 World Championships, Hildebrandt failed to qualify for the Tokyo Olympics at 53kg and made the move to 50kg and qualified.

She went on to have one of most successful careers at 50kg, becoming the fourth Olympic champion for the United States in Women's Wrestling. She is only the second wrestler to win multiple medals at the Olympics for the U.S. after Helen MAROULIS (USA), who has three.

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