#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Russia, Belarus wrestlers to compete under UWW flag

Friday, February 21, 2025 - 03:02 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (February 21) -- All eligible wrestlers from Russia and Belarus will now compete under United World Wrestling flag.

The UWW Bureau, which met on February 5, gave a green signal for wrestlers who previously competed under neutral flag as Individual Neutral Athletes, to compete under UWW Flag effective immediately. This also includes the staff of the two countries.

However, UWW will continue with UWW anthem for ceremonies with no reference to the flag, symbols, or coat of arms of Russia and Belarus will be authorized.

Furthermore, no team ranking will be considered of these two countries at any championships.

This is the third major update for eligibility of wrestlers from Russia and Belarus. UWW had announced the first set of eligibility criteria for Russia and Belarus wrestlers in 2023. The criteria was further revised in 2024 to state that only evidence of direct military participation in the war against Ukraine or public declarations [in written or orally] in support of the war and/or of their promoters or participants will be considered to declare an athlete as ineligible.