#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleTirana

Kamal soars high with Tirana Ranking Series gold

By Vinay Siwach

TIRANA, Albania (March 1) -- The last time Kerem KAMAL (TUR) was in action internationally, he did not have a favorable outcome. A bloody battle with Georgij TIBILOV (SRB) ended in a loss at the European Championships.

But Kamal, who impressed all with his performance at all the age-group World Championships and continentals, started the 2025 season with a scintillating victory at the Muhamet Malo Ranking Series, capturing the 63kg gold medal.

The 2022 U23 world champion was in his elements as he defeated Doolotbek CHOIBEKOV (KGZ), 10-0, in the final with two big throws for four points each. His first shoulder throw gave him a 4-0 lead, then he got the par terre position from which he performed a suplex for four points to win in just over a minute. Choibekov challenged for a leg-foul but Kamal's movements were clean.

In his earlier bouts, he defeated Mehdi MOHSEN NEJAD (IRI) 5-1 in the quarterfinals with some incredible defense from par terre in the first period. When Mohsen Nejad tried to turn Kamal, the Turkish wrestler moved forward on the mat to break Mohsen Nejad's grip.

Mohsen Nejad needed to score to break Kamal's 1-1 criteria lead and tried a big throw which Kamal blocked and pinned Mohsen Nejad on the mat for four points.

"At the Turkish Championships six weeks ago, I moved up to the new weight class of 63kg," Kamal said. "This time I competed against very strong opponents like Mohsen Nejad from Iran and [Razvan] Arnaut from Romania. I’m happy that I was able to win all my matches. It was a good start to the new year.

Kamal will now be busy for the preparation of European Championships to be held in second week of April in Bratislava, Slovakia.

"I’m not yet 100 percent fit," he said. "I focused a lot on endurance training during the training camp, and my preparations are fully aligned with the European Championships. I wanted to test my ground defense -- I did a good job [in Tirana] but I will work even harder to make sure I can reach my full potential at the European Championships."

Razzak BEISHEKEEV (KGZ)Razzak BEISHEKEEV (KGZ) throws Valentin PETIC (MDA) for four points during the 67kg final in Tirana. (Photo: United World Wrestling / Kostadin Andonov)

Kyrgyzstan did win a gold medal as U23 world champion Razzak BEISHEKEEV (KGZ) brought out his best in the final against Valentin PETIC (MDA), beating the Moldovan 11-0 to capture the 67kg gold medal.

This was the second gold medal for Kyrgyzstan in Tirana after Yryskeldi MAKSATBEK UULU (KGZ) won the 77kg gold medal on Friday.

Beishekeev, the U23 world champion last year in Tirana, needed only the first par terre position to complete the technical superiority win over Petic. He went for the reverse left and scored four points and as Petic landed on his back, Beishekeev went for the fall. However, Petic blocked Beishekeev with his hands on legs was docked two caution points.

With a 7-0 lead and restart in par terre, Beishkeev once again went for the reverse lift and scored a four-pointer to complete the 11-0 win.

RESULTS

63kg
GOLD: Kerem KAMAL (TUR) df. Doolotbek CHOIBEKOV (KGZ), 10-0

BRONZE: Baiaman APILOV (KGZ) df. Aleksandrs JURKJANS (LAT), via inj. def.
BRONZE: Mehdi MOHSEN NEJAD (IRI) df. Razvan ARNAUT (ROU), 3-1

67kg
GOLD: Razzak BEISHEKEEV (KGZ) df. Valentin PETIC (MDA), 11-0

BRONZE: Joni KHETSURIANI (GEO) df. Madiyar MAULITKANOV (KAZ), 7-2
BRONZE: Bagdat SABAZ (KAZ) df. Lei LI (CHN), 9-1