#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Saitiev, three-time Olympic champion, passes away aged 49

Sunday, March 2, 2025 - 17:40 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (March 2) -- Wrestling legend, three-time Olympic gold medalist and six-time world champion Buvaisar SAITIEV passed away Sunday. He was 49 years old and nine days short of his 50th birthday.

Saitiev was buried in the village of Novokuli in the Novolaksky district of Dagestan on Tuesday, March 4.

Saitiev, widely considered the best Freestyle wrestler of all time, was born in Dagestan but moved to Krasnoyarsk, Siberia to train at the Mindiashvili wrestling academy under the legendary coach Dmitri Mindiashvili.

The 49-year-old announced his retirement soon after winning his third Olympic title in Beijing 2008. His other two titles came in 1996 Atlanta Olympics and 2004 Athens Olympics. In 2000 Sydney Olympics, Brandon SLAY (USA) defeated him.

Apart from the world and Olympic titles, Saitiev was six-time European champion.

 

United World Wrestling President Nenad LALOVIC expressed his shock on the untimely passing of Saitiev.

"The wrestling family is in shock with the passing of Saitiev," Lalovic said. "He was a legend of the sport and we lost him at a very young age of 49. Saitiev inspired wrestlers around the world and many took up the sport because of him. It's an unrepairable loss to the wrestling community and we are with the Saitiev family during this time of grief."

In 2007, Saitiev was awarded as the best Freestyle wrestler in history by UWW [then FILA].

Wrestling majorly in the 74kg weight class, Saitiev stood at 183 centimetres and made his World Championships debut in Atlanta, 1995. A year later, he won the gold medal at 74kg at the 1996 Atlanta Olympics.

He became world champion in 1997 and 1998 but did not participate in 1999. He lost to Slay in early rounds of the 2000 Sydney Olympics and finished ninth.

But he captured the gold medals again at the 2001 and 2003 World Championships and returned to the top at the 2004 Athens Olympics. He became the world champion in 2005 and 2006 and claimed his third Olympic gold medal at the 2008 Beijing Games.