#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleTirana

Pavlov closer to first U23 European title

By United World Wrestling Press

TIRANA, Albania (March 8) -- Age-group world medalist Lev PAVLOV (UWW) led five UWW wrestlers into the finals of the U23 European Championships which got underway in Tirana, Albania on Saturday.

Pavlov is chasing his first U23 European title and seemed destined for, outscoring his opponents 23-0 in the 57kg weight class. He will face Nika ZANGALADZE (GEO) for the gold medal after the Georgian defeated Bekir KESER (TUR), 12-2, in the semifinals.

Other stars were Magomed ELTEMIROV (UWW), a U23 world silver medalist, who looked is good touch on the mat. Eltermirov used a stunning underhook throw for four in his 12-2 victory over Umut ERDOGAN (TUR) in the 70kg semifinals.

For the gold medal, Eltermirov will take on former U20 world champion Kanan HEYBATOV (AZE) who recently won the Zagreb Open gold medal at 70kg. Heybatov scored a 10-0 technical superiority win over Muhammad ABDURACHMANOV (BEL) in the other semifinal.

Arsen BALAIAN (UWW) set up the 79kg final against Farid JABBAROV (AZE) as both won their low-scoring semifinals. Balaian held on to a 2-1 win over Ibrahim YAPRAK (TUR) while Jabbarov scored a 3-1 victory over Umar MAVLAEV (SUI).

Amal DZHANDUBAEV (UWW) was clinical throughout the day and beat Fiodor CEAVDARI (MDA) 10-0 in the semifinals at 65kg. But he will have his toughest opponent yet in the final, two-time returning medalist Abdullah TOPRAK (TUR) who scrapped though with a 7-4 win against Khamzat ARSAMERZOUEV (FRA).

At 97kg, debutant Bady SAMDAN (UWW) secured a fall over Resul GUNE (TUR) with the score 6-6 in the semifinal. He will face U23 world bronze medalist Uladzislau KAZLOU (UWW) who secured a close 2-0 win over David MCHEDLIDZE (UKR) in the other semifinal.

RESULTS

57kg
GOLD: Lev PAVLOV (UWW) vs. Nika ZANGALADZE (GEO)

SF 1: Lev PAVLOV (UWW) df. Vladyslav ABRAMOV (UKR), 10-0
SF 2: Nika ZANGALADZE (GEO) df. Bekir KESER (TUR), 12-2

65kg
GOLD: Amal DZHANDUBAEV (UWW) vs. Abdullah TOPRAK (TUR)

SF 1: Amal DZHANDUBAEV (UWW) df. Fiodor CEAVDARI (MDA), 10-0
SF 2: Abdullah TOPRAK (TUR) df. Khamzat ARSAMERZOUEV (FRA), 7-4

70kg
GOLD: Magomed ELTEMIROV (UWW) vs. Kanan HEYBATOV (AZE)

SF 1: Magomed ELTEMIROV (UWW) df. Umut ERDOGAN (TUR), 12-2
SF 2: Kanan HEYBATOV (AZE) df. Muhammad ABDURACHMANOV (BEL), 10-0

79kg
GOLD: Arsen BALAIAN (UWW) vs. Farid JABBAROV (AZE)

SF 1: Arsen BALAIAN (UWW) df. Ibrahim YAPRAK (TUR), 2-1
SF 2: Farid JABBAROV (AZE) df. Umar MAVLAEV (SUI), 3-1

97kg
GOLD: Bady SAMDAN (UWW) vs. Uladzislau KAZLOU (UWW)

SF 1: Bady SAMDAN (UWW) df. Resul GUNE (TUR), via fall (6-6) 
SF 2: Uladzislau KAZLOU (UWW) df. David MCHEDLIDZE (UKR), 2-0