#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#CanadaWrestling

Former world champion Di Stasio of Canada retires

Thursday, March 13, 2025 - 17:45 By United World Wrestling Press

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OTTAWA, Canada (March 13) -- After nearly 15 years of representing Canada, Justina DI STASIO (CAN) has decided to retire.

During her career, Di Stasio built an impressive resume that will go down as one of the all-time greats in Canadian wrestling history. The 32-year-old represented Canada at the 2024 Paris Olympic Games.

Di Stasio won gold medal at the World Championship in 2018, a Pan-American Games gold medal in 2019 and Commonwealth Games gold in 2022. In addition, she is a multiple-time Pan-Am Championships gold medalist.

While there have been many memorable moments, a few stood out to Di Stasio, including her start with the national team, her win at the 2018 worlds, being coached on the national team by two-time Olympic medalist Tonya VERBEEK (CAN), and making her first Olympics in 2024.

“Winning worlds was a special moment, especially because I could hear my parents cheering from the stands," Di Stasio said. "It reminded me of my tournaments as a kid. It also helped me frame everything in my life better. I realized it is about the journey and not the destination. It was amazing to feel the way I did on that one day, but it was only one day. I had worked so hard in the lead up, but I realized I had to enjoy those days too. I still wanted to be the best in the world and I never didn’t train like it, but from that point, I made sure to enjoy my wrestling every day.”

That love for the sport kept Di Stasio going despite setbacks that stalled her dream of competing at the Olympics. After failing to qualify for the Rio and Tokyo Games, Di Stasio qualified for Paris 2024, eventually finishing 12th.

“Making it to the Olympics came with lots of pressure, but good pressure. I had won everything else and trained every day thinking I could be an Olympic champion. Even though it was a heart-breaking result, I know I couldn’t have worked harder and that helped me accept the result. I would have loved to make it there when I was younger, but I think I needed to be more mature to handle the result.”

Read full news on Wrestling Canada Lutte website.