#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UWWAwards

Muszukajev, Rosillo, Tosun tabbed Breakout Performers for 2023

Friday, December 15, 2023 - 15:19 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (December 15) — Iszmail MUSZUKAJEV (HUN), Bose TOSUN (TUR) and Gabriel ROSILLO (CUB) stunned the world with their performances in 2023 and have been named United World Wrestling’s Breakout Performances of the Year in Freestyle, Women’s Wrestling and Greco-Roman respectively.

Muszukajev was a two-time world bronze medalist before 2023 but orchestrated a stunning career turnaround with his performance in Belgrade. The 65kg weight saw Musukajev triumphantly seize the world title, overcoming defending champion Rahman AMOUZAD (IRI) and reigning Olympic gold medalist Takuto OTOGURO (JPN). In a defining moment in Belgrade, Muszukajev became Hungary’s second-ever world champion, bringing an end to a 44-year freestyle world title drought dating back to 1979.

Perhaps the most shocking run to the world title in Belgrade was that of Bose TOSUN (TUR) who captured the 68kg gold in the field that had Irina RINGACI (MDA), Ami ISHII (JPN), Delgermaa ENKHSAIKHAN (MGL), Koumba LARROQUE (FRA), Feng ZHOU (CHN), Meerim ZHUMANAZAROVA (KGZ), among others. 

Tosun dominated her competition with five resounding victories, including three falls, solidifying her status alongside Yasemin ADAR (TUR) as Turkiye’s only women’s wrestling world champions.

Another top performance in Belgrade was by Gabriel ROSILLO (CUB) who defeated two world champions, Mohammadhadi SARAVI (IRI) and Artur ALEKSANYAN (ARM), in semifinal and final, transforming his 2019 ninth-place finish at the World Championships into a glorious 97kg gold medal.

A U20 world champion in 2019, Rosillo finished 13th at the Tokyo Olympics but has now made himself the top contender for the 97kg title in the Paris Olympics.