#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Obituary

Franz Beckenbauer, football legend and wrestling's friend, passes away

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (January 10) -- Franz BECKENBAUER was a football pioneer, a World Cup legend and one of the world’s biggest sporting heroes. A true global star, he was worshipped by millions across the globe. And it wasn’t just the football fans for whom he was a hero.

Beckenbauer, who passed away on Monday aged 78, held a special place in the wrestling family for his immense contribution to popularising the sport and bringing it back into the Olympic fold.

When the wrestling fraternity was leaving no stone unturned to return to the Olympics back in 2013, Beckenbauer famously lent his unwavering support. Fondly known as The Kaiser, he shared his thoughts on the future of wrestling, met UWW President Nenad LALOVIC to discuss ways to improve the sport’s visibility and campaigned for its inclusion in the Olympics after it was removed from the program 11 years ago.

For this, Beckenbauer was awarded wrestling’s highest honor, the Golden Necklace. It’s an award usually given to the heads of state.

Speaking at the ceremony, Lalovic had said: “Franz said he grew up wanting to be a wrestler but his coaches told him he was too skinny and to try another sport.  The world is pretty glad that he did.”

Indeed, world football is richer and in a better place today because of Beckenbauer.

FRANZFranz Beckenbauer was awarded wrestling’s highest honor, the Golden Necklace, by UWW Bureau Member Rodica YAKSI.

Gifted with grace that he combined with steely determination, the player who started as a forward before dropping back and starting as a defender until he eventually created an altogether new role – the libero - redefined football.

He is one of the three men to have won the FIFA World Cup as a player and a coach. On both occasions, he masterminded wins over two players hailed as the greatest to ever grace football.

At the 1982 World Cup, the West Germany team captained by Beckenbauer defeated the legendary Netherlands side led by Johan Cruyff, the father of ‘total football’ philosophy. Then, as a coach of the German team at Italia 1990, Beckenbauer halted Diego Maradona’s Argentina.

At club level, too, he tasted incredible success with Bayern Munich, whom he led to three consecutive European titles as a player before taking them to further heights as a manager and later as the club’s president.

In the later stages of his career, Beckenbauer had a successful spell with Bundesliga side Hamburger SV and went on to win three North American Soccer League titles with New York Cosmos.

The Kaiser had an oversized impact on world football. But his influence reached far beyond the football field, as the sport of wrestling experienced in 2013.

UWW mourns the passing away of one of the true sporting icons spanning generations and expresses its deepest sympathies to the Beckenbauer family.