#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

UWW Academy launches three new courses aimed at sports administration

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (January 15) --- Continuing its efforts to educate the stakeholders and develop a workforce of skilled individuals, the United World Wrestling’s Development Department has launched three new programmes on UWW Academy.

The courses on the UWW Academy, the official learning platform that covers multiple aspects of sports administration. The latest educational programmes added to the portal on December 14 are Managing Finances, Managing Marketing and Organising a Major Sport Event.

The UWW Academy, established under the leadership of UWW President Nenad Lalovic, is an all-encompassing online portal designed to educate, provide information, necessary learning tools and resources to be able to assist different stakeholders and enhance the knowledge and value of wrestling.

As part of UWW commitment to good governance and transparency, we established these courses to provide educational programmes and tools to all affiliated national federations. We are excited to see the improvements made by our stakeholders in these last years. Thanks to the various continental workshops organised at the occasion of the continental championships, the NFs have established a mid-long term strategic plan with the support of other sporting and non- sporting entities such as the; European Union, Olympic Council of Asia, ONOC, OS, etc.

Apart from the three newly released courses, the UWW Academy had published three courses earlier in the year, covering a wide range of important topics from a sports administration point of view. They included: Organising an Olympic Sport Organisation, Strategically Managing an Olympic Sport Organisation and Managing Human Resources.

The addition of all these courses, relevant to global wrestling, will give members from all nations an equal opportunity to benefit from it and play a role in the continued growth of the sport of wrestling.