#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

Lalovic attends WADA Conference, completes development visits in Asia

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (December 8) -- United World Wrestling President Nenad LALOVIC, who serves on the WADA Executive Committee as an IOC representative, attended the 2025 WADA World Conference held from December 1 to 5 in Busan, Korea.

The conference brought together the global anti-doping community for high-level discussions on the World Anti-Doping Program, with a key focus on approving the 2027 World Anti-Doping Code and International Standards. The revision process, launched in September 2023, has allowed stakeholders to contribute to strengthening and modernizing the global anti-doping system.

Nenad LALOVIC

Development visits

President Lalovic also completed wrestling-related visits to China, Korea, and Kyrgyzstan, reinforcing UWW’s commitment to supporting National Federations and expanding the sport across the region.

In each country, Lalovic emphasized UWW’s ongoing efforts to deepen cooperation with National Federations, increase engagement, and grow wrestling at the elite and grassroots levels. He encouraged federations to integrate wrestling programs into schools, offering more opportunities for young athletes to enter the sport.

Nenad LALOVIC

A key area of discussion was UWW’s development strategy leading into the Los Angeles 2028 Olympic cycle, including updates on Olympic qualification, the Pro Series, and opportunities available to National Federations.

In China, meetings were held with Vice Minister of General Administration of Sport of China Lixin TONG and Vice President of National Olympic Committee of China Jinqiang ZHOU.

UWW also recently announced the addition of Raul TRUJILLO DIAZ, longtime coach of Olympic champion Mijain LOPEZ (CUB) and recipient of the 2025 IOC Coaches Lifetime Achievement Award, to support global development of Greco-Roman. Lalovic highlighted that such initiatives strengthen the sport and promote valuable exchanges of expertise among federations and coaches.

MoU

MoU signed in Kyrgyzstan

During the visit to Bishkek, Kyrgyzstan inaugurated a new wrestling arena and academy, marking a significant step forward in its cooperation with UWW.

A Memorandum of Understanding was also signed between UWW and Izabekov Wrestling Academy to expand development programs and training opportunities in the country.

Accompanied by UWW Asia President Mohammad Al-AWAMLEH and Secretary General Carlos ROY, Lalovic met with representatives of the Kyrgyzstan federation to discuss regional initiatives and long-term development plans.

On December 6, Lalovic was received by Sadyr JAPAROV, President of the Kyrgyz Republic, to whom he presented the UWW medal in recognition of his support for wrestling.