#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Development

Advanced Beach Wrestling Course Now Available on UWW Academy

Wednesday, August 21, 2024 - 11:59 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 21) -- Beach Wrestling continues to grow around the world.  Each year more and more federations are introducing the style and competing at the events.  In 2023, UWW launched their first Beach Wrestling course on the UWW Academy.  UWW is excited to now launch their second Beach Wrestling course titled “Advanced Beach Wrestling Course: Rules – Training – Referees.”  This course goes more in-depth on those three areas and is divided into 6 separate modules.  Those modules include: The Bout, Scoring, Illegal Actions and Negative Wrestling, Beach Wrestling vs Olympic Styles, Strategies and Preparation for Training, and Referees – Roles and Responsibilities. 

This course is very interactive and provides a more detailed understanding of Beach Wrestling. Please check out the course on the UWW Academy.  https://academy.uww.org/

The UWW Academy is the official educational site for United World Wrestling. The Academy is an all-encompassing online portal designed to educate, provide information, necessary learning tools and resources to be able to assist different stakeholders and enhance the knowledge and value of wrestling. Access to the Academy and all its resources are free. Registration only requires a working email to confirm your account. UWW encourages all stakeholders to get registered and utilize all of the free resources.