#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Obituary

Japan legend Hanahara passes away at 84

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (February 9) -- United World Wrestling and the Japanese Wrestling Federation, with heavy hearts, announce the passing of Mr. Tsutomu HANAHARA, a revered Olympic champion who etched his name in history through his extraordinary feats in the realm of Greco-Roman wrestling.

Mr. Hanahara, at the age of 84, passed away February 5th, 2024, at approximately 23:00, succumbing to illness.

Mr. Hanahara's crowning achievement came at the 1964 Tokyo Olympic Games, where he captured the hearts of a nation by defeating Angel KERESOV (BUL), clinching the 52kg Greco-Roman gold medal.

Following his career on the mat, Mr. Hanahara continued to shape the landscape of Greco-Roman wrestling in Japan, assuming the role as Chairman of the Strengthening Committee of the Japanese Wrestling Federation. His leadership was instrumental in propelling the Japanese wrestling team to new heights, notably steering them at the 1988 Seoul Olympic Games.

As a coach, Mr. Hanahara led his alma mater, Nippon Sports Science University, to 18 consecutive East Japan Student League Championships, spanning from 1979 to 1996.

Mr. Hanahara's passion for wrestling carried over to his son and grandson. His son, Daisuke HANAHARA (JPN), finished in 11th place at the 1992 Olympic Games, where he competed in the 57kg Greco-Roman bracket. Furthermore, his grandson, Hiroto HANAHARA (JPN), clinched a 57kg freestyle bronze medal at the 2023 U15 Asian Championships.

UWW and the Japan Wrestling Federation mourn the passing Mr. Hanahara and express our deepest sympathies to the Hanahara family.