#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#IndiaWrestling

UWW lifts Wrestling Federation of India suspension

Tuesday, February 13, 2024 - 13:34 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (February 13) -- The United World Wrestling has lifted the suspension on the Wrestling Federation of India with immediate effect.

UWW had placed the WFI under provisional suspension on August 23 last year after the Indian body failed to hold an election in due course. The UWW Disciplinary Chamber decided that it had sufficient grounds to impose the provisional suspension on the body as the situation in the federation prevailed for at least six months.

The UWW Bureau met on February 9 to review the suspension among other topics and considering all the elements and information, it decided to lift the suspension under the following conditions:

The WFI has to re-convene the elections of its Athletes’ Commission. The candidates for this commission shall be active athletes or retired for no longer than four years. The voters shall be exclusively athletes. These elections shall take place during trials or any senior national championships where this operation can take place, but no later than July 1, 2024.

The WFI has to immediately provide UWW with written guarantees that all wrestlers will be considered for participation without any discrimination in all WFI events, in particular trials for the Olympic Games and any other major national and international events. This non-discrimination includes the three athletes who protested against alleged wrongdoings by the former President.

UWW remains in touch with the wrestlers and will follow up with them in the coming days.

This also means that Indian wrestlers will be able to compete under their country's flag at the next UWW event. Under the suspension, the Indian wrestlers had to compete under a UWW flag.