#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBucharest

European Championships Day 3 women's wrestling semis set

By United World Wrestling Press

BUCHAREST, Romania (February 14) -- After two breathtaking days of Greco-Roman, the European Championships enters day three with women's wrestling. Five weight classes in action will be 50kg, 55kg, 59kg, 68kg and 76kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 2 REPORT

Semifinals for the evening session

50kg
Evin DEMIRHAN (TUR) vs. Miglena SELISHKA (BUL)
Oksana LIVACH (UKR) vs. Mariya STADNIK (AZE)

55kg
Mariana DRAGUTAN (MDA) vs. Roksana ZASINA (POL)
Andreea Beatrice ANA (ROU) vs. Anastasia BLAYVAS (GER)

59kg
Alyona KOLESNIK (AZE) vs. Patrycja GIL (POL)
Alina FILIPOVYCH (UKR) vs. Anastasia NICHITA (MDA)

68kg
Buse TOSUN (TUR) vs. Adela HANZLICKOVA (CZE)
Tetiana SOVA RIZHKO (UKR) vs. Mimi HRISTOVA (BUL)

76kg
Enrica RINALDI (ITA) vs. Anastasiia SHUSTOVA (UKR)
Yasemin ADAR YIGIT (TUR) Bernadett NAGY (HUN)

13:00: Tamara DOLLAK (HUN) locked both of Anastasia NICHITA (MDA) arms and tried a pin. However, Nichita with a great defense to avoid the fall. She controls the remaining bout to win 7-2. 

12:40: Koumba LARROQUE (FRA) falls to Mimi HRISTOVA (BUL) in the 68kg quarterfinals. In a low-scoring bout, Hristova beats Larroque 3-2 at 68kg.

12:30: A fall for Bose TOSUN (TUR)! Khanum VALIEVA (AIN) thought she had a chance but failed to stop Tosun's attacks and got pinned. Tosun moves into the 68kg semifinal against Adela HANZLICKOVA (CZE)

12:22: Mariya STADNIK (AZE) rolls to a technical superiority win over Milana DADASHAEVA (AIN) and moves into the semifinals at 50kg. She is going for her 10th European title, already a record

12:15: Home favorite and defending champion at 55kg Andreea ANA (ROU) uses leg lace against Sezen BELBEROVA (BUL) and moves into the quarterfinals for Romania.

12:00: Defending champion at 59kg Anastasia NICHITA (MDA) begins with a technical superiority over Sandra PARUSZEWSKI (GER) and she moves into the quarterfinals in which she will face Tamara DOLLAK (HUN)

11:45: Kamile GAUCAITE (LTU) with a big upset at 76kg as she defeats former European champion Epp MAE (EST) 3-2 in the 1/8 finals Mae led 2-0 but was called passive before Gaucaite scored a stepout. Mae challenged the call but it was confirmed and a lost challenge made it 3-2 for Gaucaite.

11:30: Returning silver medalist Oksana LIVACH (UKR) scores four points in the first period and then holds Anna LUKASIAK (POL) in the second period for a 4-1 win at 50kg. She was cautioned for a hair pull which cost her a point.

11:15: Koumba LARROQUE (FRA) has a slow start but she controls her opening bout against Noémi SZABADOS (HUN) well to win it 3-0 and advance to the quarterfinals at 68kg.

11:00: The qualification round of women's wrestling will begin with 68kg. Khanum VELIEVA (AIN) beats Laura GODINO (ITA), Tetiana SOVA RIZHKO (UKR) beats Eyleen SEWINA (GER) and Tindra SJOEBERG (SWE) is pinned by Adela HANZLICKOVA (CZE).

10:45: Gela BOLKVADZE (GEO), in the Greco-Roman repechage at 82kg, gets a big 9-0 win over Rafig HUSEYNOV (AZE).

10:30: Welcome to the third day of the European Championships and we have women's wrestling in five weight classes.