#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBucharest

European Championships Day Six FS 61kg, 74kg, 86kg, 92kg, 125kg semis set

By United World Wrestling Press

BUCHAREST, Romania (February 17) -- The European Championships is now on day six, the last full day of the competition. The competition will run with the repechage, qualification and semifinals in the morning session before moving to the medal bouts in the evening. 61kg, 74kg, 86kg, 92kg and 125kg weight classes will be in action.

WATCH LIVE | LIVE MATCH ORDER | DAY 5 REPORT

Semifinals for the evening session

61kg
Abasgadzhi MAGOMEDOV (AIN) vs. Georgi VANGELOV (BUL)
Niklas STECHELE (GER) vs. Zelimkhan ABAKAROV (ALB)

74kg
Turan BAYRAMOV (AZE) vs. Taimuraz SALKAZANOV (SVK)
Soner DEMIRTAS (TUR) vs. Murad KURAMAGOMEDOV (HUN)

86kg
Myles AMINE (SMR) vs. Osman GOCEN (TUR)
Dauren KURUGLIEV (GRE) vs. Arsenii DZHIOEV (AZE)

92kg
Magomed KURBANOV (AIN) vs. Boris MAKOEV (SVK)
Miriani MAISURADZE (GEO) vs. Feyzullah AKTURK (TUR)

125kg
Geno PETRIASHVILI (GEO) vs. Dzianis KHRAMIANKOU (AIN)
Giorgi MESHVILDISHVILI (AZE) vs. Taha AKGUL (TUR)

15:00: Down goes Magomed RAMAZANOV (BUL)! He drops his quarterfinal against Osman GOCEN (TUR). The 86kg bout was high on action for six minutes with Gocen leading 4-1 at the break. Ramazanov could never come close as Gocen used two gut wrenches to lead 10-3, the final score of the bout.

14:45: Tajmuraz SALKAZANOV (SVK) doesn't let his opponents catch his legs so easily. Mohammad MOTTAGHINIA (ESP) found it out in the 74kg quarterfinal when Salkazaov held on to his 3-1 lead till the match ended.

14:20: Abasgazdhi MAGOMEDOV (AIN) looks unstoppable on the mat. Another 10-0 win for the world silver medalist at 61kg. He is likely to face Zelimkhan ABAKAROV (ALB) who came back from 5-1 down against Shota PHARTENADZE (GEO). The Georgian had a big throw when both wrestlers body locked each other. However, Abakarov scored a takedown and turn to make it 5-5 with Phartenadze leading on criteria. But a slick takedown in the end gave Abakarov a 7-5 win.

14:00: Osman NURMAGOMEDOV (AZE) falls to Magomed KURBANOV (AIN) 5-1. No openings for Nurmagomedov there and he drops his 92kg bout. In the same weight class, Miriani MAISURADZE (GEO) and Feyzullah AKTURK (TUR) move into the quarterfinals. 

13:30: Turan BAYRAMOV (AZE) beats Zelimkhan KHADJIEV (FRA) 11-1 at 74kg followed by defending champion Tajmuraz SALKAZANOV (SVK) holding off Hayk PAPIKYAN (ARM) 2-1 in typical Salkazanov style.

12:55: Myles AMINE (SMR) was in all sorts of trouble there but he hung on for a 6-5 win over Taimuraz FRIEV (ESP) in his 86kg bout.

12:30: Zelimkhan ABAKAROV (ALB) absolutely breaks Mezhlum MEZHLUMYAN (ARM) in the second period and races to a 9-0 win at 61kg. A little earlier, Abasgadzhi MAGOMEDOV (AIN) won 10-0 against Nils LEUTERT (SUI)

12:15: Geno PETRIASHVILI (GEO) takes all six minutes to beat Johannes LUDESCHER (AUT) 9-0. Taha AKGUL (TUR) is much quicker to see off Kamil  KOSCIOLEK (POL) at 125kg.

12:05: The 125kg stalwarts come on the mat for their qualification round. Alikhan ZHABRAILOV (AIN), a 97kg wrestler, is wrestling at 125kg. Zhabrailov starts with a good 10-0 win over Michael MANEA (ROU)

11:30: Defending champion Dauren KURUGLIEV (GRE) starts with a 10-0 win over Alan BAGAEV (AIN). That is a big win for Kurugliev as Bagaev was expected to challenge him in the first match.

11:15: The 86kg weight class is the one to look out for today. In the first big bout of the day, Vladimeri GAMKRELIDZE (GEO) was up against Magomed RAMAZANOV (BUL). He led 2-0 but Ramazanov scored a takedown to make it 2-2. In the second period, Ramazanov hit a strong counter and held Gamkrelidze to his back for a fall!

10:45: Big upset from the repechage as Andre CLARKE (GER) beats Vazgen TEVANYAN (ARM) at 65kg. The defending champion will be returning home without a medal this year.

10:30: Welcome to day six of the European Championships from Bucharest, Romania. We are in the last leg of this tournament with five weight classes in Freestyle left.