#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleZagreb

WATCH: Chasing Greco 87kg Gold at World C'ships

Thursday, December 4, 2025 - 16:33 By United World Wrestling Press

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ZAGREB, Croatia (December 4) -- If there was one weight class in Greco-Roman at the World Championships in Zagreb which was extremely unpredictable, it was 87kg.

Olympic silver medalist Alireza MOHAMDI (IRI) was leading a pack of wrestlers who had medals at the World Championships, both senior and age-group, continental championships and even at the Olympics.

WATCH FULL DOCUMENTARY HERE

Paris bronze medalist Turpal BISULTANOV (DEN) was primed to win the gold as well after a good start to the season. Then there was European champion David LOSONCZI (HUN).

Former European champion Aleksandr KOMAROV (SRB) was expected to be on the podium. Other names included age-group world champs in Asan ZHANYSOV (KGZ), Exacue MUKUBU (NOR), Vigen NAZARYAN (ARM), Marcel STERKENBURG (NED) and Mukhammadkodir RASULOV (UZB) among others.

As the day progressed in Zagreb, a few of those names fell apart and it was Komarov, Mohmadi, Losonczi and Milad ALIRZAEV (UWW) who reached the semifinals before Komarov and Mohmadi clashed for the gold medal.

Mohmadi, a silver medalist at 82kg from 2023, was leading the final but Komarov made a solid comeback and clinched the gold medal, 4-3, becoming the second male wrestler to win gold medals at all World Championships.