#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Moldova steps up, hosts coaching and referee courses

By United World Wrestling Press

KISHINEV, Moldova (December 10) -- Moldova, a country rich with wrestling history and some good performances in recent years, continues to develop the sport.

Moldovan Wrestling Federation has taken steps to train and improve its coaches, referees and wrestlers and organized two courses [Level 3 Coaching and Level 2 National Referee] and a competition from November 23 to 29.

The two courses were organized in conjunction with Olympic Solidarity, UWW and Moldova Olympic Committee. United World Wrestling also supported their national tournament that was held at the conclusion of the courses.

"We are pleased with the successful implementation of the Level 3 coaching program and Level 2 referee program," said Ivan GHEORGHIU, President of the Moldova Wrestling Federation. "The course introduced modern international coaching and refereeing methodologies that are essential for the continued development of wrestling in Moldova. We value the collaboration with UWW and Olympic Solidarity and look forward to further educational initiatives."

The Level 3 coaching course was led by Yusup ABDUSALAMOV (UWW Educator). The course focused on performance analysis periodization and preparation, coaching philosophy training load management, and safe sport. There were 17 individuals that participated in the course.

“The course progressed smoothly and the participants showed interest, discipline, and engagement during all sessions," Abdusalamov said. "They actively participated in theoretical discussions and performed well during practical and micro-training tasks. I am confident that the skills they developed will significantly improve the effectiveness of their training work."

Anatolie GUIDEA, one of the coaches who attended the course expressed his appreciation and said, "I greatly appreciated the depth of information on periodization and training load management. The micro-training sessions were especially useful, as they provided clear practical tools that I can apply immediately in my own training environment."

Moldova

The Level 2 referee course was also held and was called Referee Foundations. This course was led by Igor LIGAY (IS Referee and UWW Educator) and included 22 participants.

During the course, the referees went through more advanced scoring situations including risk, out of bounds, takedown and control, and attack vs counter attack. They also worked on strategies for controlling the bout and being a mat chairman. Their training included theoretical and practical sessions.

"All participants actively took part in discussions, successfully handled practical exercises during the competitions, and I am confident that the skills and knowledge they acquired will enhance their effectiveness and raise the overall standard of judging at competitions," Ligay said.

In addition to the courses, Moldova hosted a national competition that was also supported by UWW. This competition featured wrestlers from 26 clubs and included 134 Freestyle wrestlers, 121 Greco-Roman wrestlers, and 27 women wrestlers.