#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Development

Successful Level 1 Coaching Course held in Bulgaria

Wednesday, November 6, 2024 - 12:26 By United World Wrestling Press

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PAZARDZHIK, Bulgaria (November 6) – The Bulgarian Wrestling Federation organized a Level 1 Coaching course to help improve and provide training for their coaches.  This 5-day course was held in conjunction with Olympic Solidarity, Bulgarian Olympic Committee and United World Wrestling. 

The Level 1 course was led by UWW Certified Educator Mr. Georgi Sredkov (BUL).

The course was held from 15-20 October and was attended by 40 coaches and 6 athletes. “I point to my many years of experience to emphasize that, from a professional point of view, the seminar held by G. Sredkov was indeed at a very high professional level, with enormous benefit for all participants and especially for young coaches. The selection of the topics and issues in the sport of wrestling, the arrangement of the topics and the inclusion of free discussions submitted by the participants, greatly increases the quality and effect of this seminar.” said Mr. Georgi Kalchev (European Champion and World Medalist). 

This course focuses on the foundational skills to be a great coach.  The topics included: key factor analysis, introducing new techniques, communication skills, improving coaching skills, risk management and safety, and athlete safeguarding.  The participants learned and practiced their skills through theoretical and practical evaluations throughout the course. “Thanks to Georgi Sredkov for the seminar. Everything he offered us in the seminar was completely useful and beneficial.” said Emil Budinov (Olympic Coach).

Additional Comments from Participants

“My participation was extremely useful for me as a coach. We exchanged experiences and I learned new practices with which I can upgrade my coaching activity.” – Miroslav Geshev (European Medalist and National Coach)

“I am personally very pleased that I had the opportunity to attend this seminar. I managed to learn many interesting things that will be useful for the development of our wrestling.” – Georgi Dumkov (Club Coach)

“Thanks for the fruitful seminar, especially the way of presentation. Special thanks to Georgi Sredkov - 5-day seminar full of content, excellently structured - balance between theory and practice.” – Vasil Popov (European Champion)