#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Obituary

Olympian and longtime referee Eberhard Probst passes away

Thursday, February 22, 2024 - 10:11 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (February 22) -- Two-time world bronze medalist and Olympian Eberhard PROBST from Germany passed away at the age of 69 years.

Probst was born on June 4, 1955, in Querfurt, where he grew up and began wrestling in 1966 at his club the BSG Merseburg. He attended the Children's and Youth Sports School in Halle an der Saale. From 1970 to 1985, Probst collected 17 East German championship titles for the Chemie Halle Sports Club, making him one of the most successful national freestyle wrestling champions all over Germany. 

At the international level, Probst won World Championships bronze medals in 1979 and 1982 while finishing fifth at the 1980 Moscow Olympics. He also placed eighth at the 1976 Montreal Games. He also won bronze medals at the European Championships in 1976, 1979 and 1981.

After his active career, Probst began a career as a referee in 1984 and, due to his reserved, factual-calm, and expert manner, also internationally developed into one of the best referees in the world from 1986 onwards.

Probst was nominated for his first Olympic Games as a referee in 2004, the third overall, in Athens. As the only German mat official, he represented Germany at the 2008 Olympic Games in Beijing. At the World Championships in Herning, Denmark, in 2009, he received the Golden Whistle, the highest award for referees by UWW.