#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleAmman

Amman to host U17 Worlds; Novi Sad gets U17, U20 Euros

Friday, February 23, 2024 - 09:39 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (February 23) -- United World Wrestling has reallocated the U17 World Championships to Amman, Jordan.

The 2024 U17 Worlds were originally scheduled to be held in Argentina from August 19 to 25 but UWW was forced to change the host due to the political situation in the country. The tournament will now be held in Amman on the same dates i.e. August 19-25, 2024.

The U17 and U20 European Championships were also shifted with Novi Sad, Serbia named as the new host. This will be a joint event with the U17 European Championships running from June 24 to 30 and the U20 European Championships scheduled from July 1 to 7.

The UWW Bureau arrived at this decision after the previous hosts failed to guarantee that the teams and athletes could come and compete without discrimination, in accordance with the fundamental principles and rules of the Olympic Movement.

As previously announced, the 2024 Non-Olympic Senior World Championships will be hosted in Tirana, Albania, from October 28 to 31, immediately following the 2024 U23 World Championships. UWW decided that the wrestlers who compete at the Olympic Games in Paris will not be allowed to register for this event.