#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

Obituary

UWW Hall of Fame, former Medical Commission chair Tavakol passes away

Thursday, February 29, 2024 - 14:26 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (February 29) -- Dr. Mohammad TAVAKOL, a former member of the United World Wrestling Bureau and Hall of Famer, passed away in Tehran at the age of 89 after a period of illness.

Born in 1923 in Qazvin, Iran, Tavakol chaired the Iranian Wrestling Federation and was the Vice President of the UWW. He also held membership in the Executive Committee of the UWW and was the chairman of the Medical Commission of UWW. He was inducted into the UWW Hall of Fame in 2011.

Tavakol graduated in medicine from the University of Tehran and studied in England for his specialization. He began his wrestling career under the supervision of the late Habibollah BOLOUR, the former head coach of the national Iranian wrestling team.

Tavakol served four six-year terms as a member of the Executive Committee of the UWW and was elected as the head of the UWW Asia for a four-year term. He had a significant impact on medical coverage of wrestling competitions during his role as the head of the Medical and Anti-Doping Commission.

UWW mourns the passing of Dr. Tavakol and expresses deepest sympathies to the Tavakol family.