#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Tunisia Conducts Coach and Referee Courses

Tuesday, March 5, 2024 - 15:33 By United World Wrestling Press

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Tunis, Tunisia (12 February)—The Tunisian Wrestling Federation organized two courses to help expand and improve its base of coaches and referees. During a week-long education program, they conducted a Level 1 Coaching Course and an Introduction to Refereeing Course.

The Level 1 Coaching Course was led by UWW Certified Educators Mr. Ahmed KHEDHRI (TUN) and Ms. Marwa AMRI (TUN).

The course was held from February 7-11 with over 50 participants. “It was a great course and an outstanding atmosphere. The group was very cohesive and showed great discipline and seriousness during the course,” said Mr. Khedhri.

"This course focused on providing foundational skills to help them develop as a coach. Of the 51 participants, there were 16 women coaches,“ said Ms. Amri. "This was an excellent course and a very good atmosphere. The women’s participation was very good and included former champions.” 

TUNParticipants from the Coach and Referee Courses in Tunisia gather for a photo. (Photo: United World Wrestling)

Before the coaching course, the Tunisian Wrestling Federation organized the Introduction to Refereeing Course.

This was led by Mr. Kamel BOUAZIZ (TUN), UWW Educator and Vice-President of the UWW Referee Commission. This course was held from February 3-5 and had 27 participants (14 women).

During the course, the participants developed their skills as a referee through theoretical and practical experience.

“The majority of the participants were from the Tunisian National Team, so the level of wrestling knowledge was very high," said Mr. Bouaziz. "The group was enthusiastic, and the learning atmosphere was very good. They pushed me to give them as much information and explanations as possible.”