#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleAlexandria, #WrestleParis

Samoa, Australia, South Africa end Olympic drought with Paris spots in Alexandria

By Vinay Siwach

ALEXANDRIA, Egypt (March 24) -- Seven nations shared the 12 Paris Olympics Freestyle quotas on the final day of the African & Oceania OG Qualifiers in Alexandria.

Hosts Egypt led the way with four quotas while Australia and Guinea Bissau won two each. Samoa, Algeria, South Africa and Nigeria won one each to complete the line-up.

Samoa qualified for the first time in Freestyle as Gaku AKAZAWA (SAM) dominated his bouts to win the quota. Paris will also mark the first Samoan wrestler at the Olympics since Sydney 2000. Akazawa, a former Japanese high school star who moved to Samoa in 2017, defeated Wotna NDOC (GBS) via fall in the first period of the 65kg semifinal.

Georgii OKOROKOV (AUS) also ended an eight-year wait for Australia as he qualified at 65kg after winning the other semifinal. He defeated Manaceu NGONDA (ANG) 10-0.

A little later, Jayden LAWRENCE (AUS) earned a Paris quota at 86kg with a thrilling 4-4 win over Harrison ONOVWIOMOGBOHWO (NGR) in the semifinals. 

Onovwiomogbowho scored a takedown, earned another point for Lawrence's passivity and added a stepout to build a 4-0 lead in the semifinal. Lawrence put all his energy into scoring a takedown in the second period but found it difficult. He ultimately hit a cut back which made Onovwiomogbohwo fall on his back, giving Lawrence four points.

Lawrence kept his 4-4 criteria lead for the final two minutes and earned a Paris 2024 quota.

Tokyo Olympian Fateh BENFERDJALLAH (ALG) joined him as the qualified wrestler for Paris as he defeated Cedric ABOSSOLO (CMR) 7-0 and won the ticket.

South Africa will also be back in the Olympics after 16 years Nicholas de LANGE (RSA) qualified the country at 97kg after he defeated Mohamed SAADAOUI (TUN)via fall. The former U20 world medalist convincingly won both bouts.

Mostafa ELDERS (EGY) was surprised by Wali KEBIR (ALG) who scored three points on Elders but the Egyptian never lost his cool and posted an easy 15-3 victory.

Egypt qualified three more weight classes, 57kg, 74kg and 125kg, with Amr REDA (EGY) leading from the front. The ever-consistent Reda took just 33 seconds after the first period to win the quota after beating Rayanne ESSAIDI (MAR), 11-0. His previous two wins of the day were via falls.

At 125kg, Diaaeldin ABDELMOTTALEB (EGY) survived a scare to beat Modou FAYE (SEN), 3-3, in the semifinals and qualify for the Games. He got a 1-0 lead after Faye was called passive but no additional points were scored in the first period.

Faye was put on the activity clock again in the second period this time he hit a single-leg attack to takedown. Abdelmottaleb was put on the activity clock late in the bout and failed to score, giving one more point to Faye who now led 3-1 with just over a minute left.

Abdelmottaleb scored a takedown using a go-behind to take a 3-3 criteria lead and defended it for the last 28 seconds to qualify for the Olympics.

Gamal MOHAMED (EGY) did not face any troubles as he won the 57kg place with an easy 8-0 win over KHALIL BARKOUTI (TUN) in the semifinal.

Two of the remaining three spots were captured by Guinea Bissau as Tokyo Olympian Diamantino IUNA FAFE (GBS) won at 57kg, rolling to a 10-0 win over Suraj SINGH (NZL) while 74kg African champion Bacar NDUM (GBS) defeated Oyeinkeperemo BRAVEMAN (NGR), 10-2, in his semifinal.

The second 125kg quota was won by Ashton MUTUWA (NGR) who was involved in a high-scoring bout against Justin VAN ZYL (RSA) before winning via fall.

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RESULTS

57kg Paris Olympic Qualification Bouts
SF 1: Diamantino IUNA FAFE (GBS) df. Suraj SINGH (NZL), 10-0
SF 2: Gamal MOHAMED (EGY) df. KHALIL BARKOUTI (TUN), 8-0

65kg Paris Olympic Qualification Bouts
SF 1: Georgii OKOROKOVV (AUS) df. Manaceu NGONDA (ANG), 10-0
SF 2: Gaku AKAZAWA (SAM) df. Wotna NDOC (GBS), via fall (4-2)

74kg Paris Olympic Qualification Bouts
SF 1: Amr REDA (EGY) df. Rayanne ESSAIDI (MAR), 11-0
SF 2: Bacar NDUM (GBS) df. Oyeinkeperemo BRAVEMAN (NGR), 10-2

86kg Paris Olympic Qualification Bouts
SF 1: Fateh BENFERDJALLAH (ALG) df. Cedric ABOSSOLO (CMR), 7-0
SF 2: Jayden LAWRENCE (AUS) df. Harrison ONOVWIOMOGBOHWO (NGR), 4-4

97kg Paris Olympic Qualification Bouts
SF 1: Nicolaas DE LANGE (RSA) df. Mohamed SAADAOUI (TUN), via fall (5-2)
SF 2: Mostafa ELDERS (EGY) df. Wali KEBIR (ALG), 15-3

125kg Paris Olympic Qualification Bouts
SF 1: Diaaeldin ABDELMOTTALEB (EGY) df. Modou FAYE (SEN), 3-3
SF 2: Ashton MUTUWA (NGR) df. Justin VAN ZYL (RSA), via fall (16-8)