#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleParis

Coach Amri on road to Paris 2024 through WISH

By United World Wrestling Press

PARIS (March 29) -- Beyond reaching gender parity for athletes competing at the Olympic Games Paris 2024, the International Olympic Committee (IOC) is also aiming to increase the number of female coaches through its Women in Sport High-Performance (WISH) pathway. With six participants of the programme already confirmed as coaches in Paris, Elizabeth PIKE, WISH Project Director, explains how the programme is breaking down barriers to fix the system. Only 13 percent of coaches at the Olympic Games Tokyo 2020 were women.

At the past four editions of the Olympic Games, Marwa AMRI (TUN) represented Tunisia in the women's freestyle wrestling competition, clinching a bronze medal in the 58kg event at Rio 2016. At Paris 2024, she will be bringing all her expertise to Tunisia’s wrestling team as a coach. Although Amri may be outnumbered by her male counterparts at these Games, her very presence indicates a growing number of female coaches.

There are a number of other female coaches still pushing to achieve their Olympic dream, such as Federica TONON, who is currently working with Vanuatu’s beach volleyball team.

Amri and Tonon have something in common – they are both participants of the WISH programme, which is funded by the IOC’s Olympic Solidarity programme, managed and hosted by the University of Hertfordshire and led by Pike.

The programme got underway in May 2022 after a successful pilot from 2019 to 2021. All four cohorts have now embarked on the 21-month programme, a mix of online learning, group tasks, dual mentoring and a residential, with the first cohort already having graduated in January this year. In total, the WISH programme will equip a total of 123 female coaches from 22 sports and 60 countries with the tools needed to take on roles at the highest level of their sport.

Read the full article on olympics.com.