#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBaku

Sadulaev ruled ineligible to compete by UWW panel

Thursday, April 4, 2024 - 08:38 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (April 4) -- Abdulrashid SADULAEV has been ruled out of the European OG Qualifiers in Baku after he failed to meet the eligibility criteria set by the International Olympic Committee for Individual Neutral Athletes.

The two-time Olympic champion was ruled ineligible by the United World Wrestling Eligibility panel. This third-party panel continuously monitors the eligibility of wrestlers based on the criteria defined by the IOC.

Sadulaev was declared ineligible after the panel found new information about his support of the Ukraine-Russia war and that he is still officially declared a member of the Dynamo club.

Each Individual Neutral Athlete goes through a rigorous vetting process by UWW in preparation for any tournament and is examined based on the criteria set by the IOC which rules thorough background and social media checks of individuals from Russia and Belarus.

The decisions regarding eligibility were made by a panel, relying on comprehensive vetting reports provided by an independent and private intelligence service provider.

The wrestlers who were deemed eligible will compete as Individual Neutral Athletes, without any flags or references to their respective countries. Additionally, the national anthems of Russia and Belarus will not be played in the event of medals being awarded to these athletes.