#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#BeachWrestling

UWW Adds First Online Beach Wrestling Course

Wednesday, April 24, 2024 - 12:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (April 24) -- Beach Wrestling is the fastest-growing style in United World Wrestling.  Each year, more and more federations introduce the style and compete at the events.  As a result, UWW is launching the Introduction to Beach Wrestling course on the UWW Academy platform.  This course is designed to provide an overview of beach wrestling.  Topics include the benefits of beach wrestling, basic rules and scoring, differences between beach wrestling and the Olympic styles, how competitions are organized, how bouts are organized and conducted, and the Beach Wrestling World Series.

If you are looking to learn more about the fun and exciting style of BeachWwrestling, please check out the course at the UWW Academy.  https://academy.uww.org/

The UWW Academy is the official educational site for United World Wrestling. The Academy is an all-encompassing online portal designed to educate, provide information, necessary learning tools and resources to be able to assist different stakeholders and enhance the knowledge and value of wrestling. Access to the Academy and all its resources are free. Registration only requires a working email to confirm your account. UWW encourages all stakeholders to get registered and utilize all of the free resources.