#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

UWW Academy provides access to an Interactive Data Analysis Programme for all Major UWW Competitions

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (April 29) --The UWW Academy has added a programme for coaches, wrestlers, and spectators to provide access to an interactive site that analyses data and metrics from all of the UWW major competitions.  This programme can be found in the “Analytics” tab on the UWW Academy page.   On the Analytics page, there is a direct link to the “UWW Performance Analysis Application.”  In that programme, there are reports available for each style at each of the major competitions from 2020-Present.  This is a great way to see how points are being scored for each style, weight category, medal matches, teams, etc… The programme also highlights data from the most successful wrestlers at those competitions and those most successful by techniques.  There is also the option of looking at data for specific countries at those competitions.  This tool will provide everyone with an opportunity to easily access data that could help improve training decisions (technical and tactical) and overall general knowledge of the sport and the wrestlers.

Also on the Analytics Page, there is a tutorial video that will help explain how to use the programme and access the reports.  There are also complete analysis reports from previous competitions that are available for download too.

The UWW Academy is the official educational site for United World Wrestling.  The Academy is an all-encompassing online portal designed to educate, provide information, necessary learning tools and resources to be able to assist different stakeholders and enhance the knowledge and value of wrestling.  Access to the Academy and all its resources are free.  Registration only requires a working email to confirm your account. UWW encourages all stakeholders to get registered and utilize all of the free resources.