#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#Grappling

Four earn double titles at European Grappling Championships

By Vinay Siwach

BAKU, Azerbaijan (May 29) -- The dominance of Individual Neutral Athletes was challenged by the field in the Grappling Gi competition at the European Grappling Championships in Baku. After AINs won all 10 gold medals in men's grappling, they were stopped to five in Grappling Gi.

Magomedbek TEMEEV (AIN), Artur AGASHIRINOV (AIN) and Eldar RAFIGAEV (MDA) upgraded their silver medals to gold in grappling while Shamil MAZHIDKHANOV (AIN) repeated as the European champion.

Jerzy IZDEBSKI (POL), Samy MEZACHE (FRA) and Mateusz MAZUR (POL) were bronze medalists in grappling but managed to win the gold medal in Grappling Gi with some stunning performances.

In women's Grappling Gi, Alicja IRENA (POL) upgraded her silver to gold at 53kg, avenging her loss to Carlota PRENDES (ESP) in the final. Olesia ZHURAVLEVA (AIN) repeated as the champion at 58kg as did Alsu IANSHINA (AIN) at 71kg and Justyna SITKO (POL) at 90kg.

Laila OHLHOFF (GER) made sure she capped off her run at 64kg with a gold medal, beating Veronika KARAKHONOVA (AIN), 6-5, in a thrilling final.

RESULTS

Men’s Grappling Gi

58k
GOLD: Jerzy IZDEBSKI (POL) df. Ilia ABRAMENKO (AIN), via submission

BRONZE: Vahid ALAKBAROV (AZE) df. Bohdan CHORNEI (UKR), via submission

62kg
GOLD: Magomedbek TEMEEV (AIN) df. Dmytro BARANOV (UKR), 7-4

BRONZE: Wojciech GRYZ (POL) df. Philippe ALILAT (FRA), via forfeit
BRONZE: Vladimir KOZLOV (AIN) df. Mykola NYKYFORUK (UKR), via submission

66kg
GOLD: Artur AGASHIRINOV (AIN) df. Giorgi RAZMADZE (GEO), 2-2

BRONZE: Gazimagomed TAGAEV (AIN) df. Bartosz TYRKIEL (POL), via submission
BRONZE: Giovanni SUAREZ (ESP) df. Vadym SKRYNYTSIA (UKR), 4-2

71kg
GOLD: Kurban KADIEV (AIN) df. Sandor LAKATOS (HUN), 3-0

BRONZE: Nico PULVERMUELLER (GER) df. Vladyslav POHORILOV (UKR), 11-0
BRONZE: Dzhimsher RAZMADZE (GEO) df. Piotr DUDZINSKI (POL), 8-0

77kg
GOLD: Magomed DAURBEKOV (AIN) df. Iker CAMARA (ESP), 3-1

BRONZE: Adilkhan VALIEV (AIN) by forfeit
BRONZE: Dumitru CEBAN (MDA) df. Arthur LEROY (FRA), 2-2 in overtime

84kg
GOLD: Samy MEZACHE (FRA) df. Eneko DIEZ PUEBLA (ESP), 3-2

BRONZE: Igor DZIAG (POL) df. Pawel JAWORSKI (POL), via submission (0-4)
BRONZE: Pierre MANZO (FRA) df. Rasul ABDULVADUDOV (AIN), 5-4

92kg
GOLD: Mateusz MAZUR (POL) df. Mantas DAUBLYS (LTU), via cautions (6-2)

BRONZE: Pablo ESTEPA NIETO (ESP) df. Murat KHASANOV (AIN), via disqualification
BRONZE: Imran KHAMIDOV (AIN) df. Levente LAKY (HUN), via submission

100kg
GOLD: Shamil MAZHIDKHANOV (AIN) df. Francisco MARTINEZ VILA (ESP), 18-0

BRONZE: Ivan MALIN (UKR) df. Andrzej IWAT (POL), via decision
BRONZE: Vasif SAFARBAYOV (AZE) df. Arnold OCULI (FRA), 8-2

130kg
GOLD: Eldar RAFIGAEV (MDA) df. Eldar MAMMADOV (AZE), via submission (0-2)

BRONZE: Wojciech WILK (POL) df. Viktor KLIUEV (AIN), 2-0

Women’s Grappling Gi

53kg
GOLD: Alicja IRENA (POL) df. Carlota PRENDES (ESP), 7-5

BRONZE: Kristina RAU (GER) df. Daria LUKIANCHIKOVA (AIN), via submission

58kg
GOLD: Olesia ZHURAVLEVA (AIN) df. Irina KUPRINA (AIN), via submission

BRONZE: Jazmin ARJONA (ESP) df. Paulina STASKIEWICZ (POL), 5-3

64kg
GOLD: Laila OHLHOFF (GER) df. Veronika KARAKHONOVA (AIN), 6-5

BRONZE: Anna CASTELLS (ESP) df. Joanna ZABULEWICZ (POL), 2-1
BRONZE: Daria CHIBISOVA (UKR) df. Viktoriia PANCHENKO (UKR), via submission

71kg
GOLD: Alsu IANSHINA (AIN)
SILVER: Alycia QUENEE (FRA)
BRONZE: Emily GUENZLER (GER)

90kg
GOLD: Justyna SITKO (POL)
SILVER: Alena VLASOVA (AIN)
BRONZE: Paula MARTINEZ (ESP)