#BeachWrestlingWorldSeries

Georgian Men, Brazilian Women Sweep Beach Gold in Rio

Saturday, May 11, 2019 - 21:42 By Tim Foley

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RIO DE JANEIRO (May 11) – Brazilian funk music thumped Saturday afternoon as four of the nation’s beach wrestling women captured gold at the second stop of the Beach Wrestling World Series (BWWS). The Brazilian side, who laughed and danced their way to the unlikely quadruple gold also each collected 1000 CHF for winning their respective weight classes at the event.

Kamila BARBOSA (50kg), Camila FAMA (60kg), Brenda AGUIAR DOS SANTOS (70kg), and Aline DA SILVA FERREIRA (BRA) each cruised their way to gold over the course of the two-day event, creating a buzz among the hometown crowd.

“It was so special to win all four gold medals and to do it here in Rio,” said Fama. “I’m so happy with the way that we wrestled and love beach wrestling!”

As with the first BWWS stop in Portugal the mood in Rio was festive with wrestlers from a dozen nations mingling and dancing between their turns in the wrestling circle.

Also similar to the first stop, four Georgians made the finals of the event, only this time all four Georgians managed to take home top billing. The effort was led by ever-smiling Dato MARSAGISHVILI (90kg) who managed a tough-fought final versus two-time world champion Muhammed INAM (PAK), 2-0.

“This is very fun,” said Marsagishvili. “I enjoy beach wrestling and the competition was good.”

The Georgians were on top of their wrestling throughout the two-day event, scoring a number of close victories and big throws. The former mat wrestlers used a combination of snap downs and leg snatches to earn a combined 20 victories in the sand.

The BWWS awards 1000 CHF to gold medalists, 500 CHF to silver medalists, and 250 CHF to bronze medalists. The fans at each event also vote for their favorite “Best Throw” of the event. The Rio winner for “Best Throw” was Semen RADULOV (UKR) who won 1000 CHF for his blast double leg on day one of the competition.

Ukraine will host the third stop with Odessa entertaining athletes at the Beach Wrestling World Series on August 9-10. The fourth and final stop will be the 2019 Beach Wrestling World Championships in Zagreb, Croatia on September 6-7.

Men's Beach Wrestling

70kg
GOLD: Levan KELEKHSASHVILI (GEO)
SILVER: Semen RADULOV (UKR)
BRONZE: Reece HUMPHREY (USA)

80kg
GOLD: Davit KHUTSISHVILI (GEO)
SILVER: Ibrahim YUSUBOV (AZE)
BRONZE: Efe Sami UNAL (TUR)

90kg
GOLD: Dato MARSAGISHVILI (GEO)
SILVER: Muhammad INAM (PAK)
BRONZE: Kanan ALIYEV (AZE)

+90kg
GOLD: Mamuka KORDZAIA (GEO)
SILVER: Oyan NAZARIANI (AZE)
BRONZE: Ioannis KARGIOTAKIS (GRE)

Women's Beach Wrestling

50kg
GOLD: Kamila BARBOSA VITO DA SILVA (BRA)
SILVER: Susana Paula DE ALMEIDA DOS SANTOS (BRA)
BRONZE: Claudia Soledad CABRERA (ARG)

60kg
GOLD: Camila FAMA TRISTAO (BRA)
SILVER: Mehlika OZTURK (TUR)
BRONZE: Ana Luiza PEREIRA FRANCA (BRA)

70kg
GOLD: Brenda AGUIAR DOS SANTOS (BRA)
SILVER: Nikeli FERREIRA DE OLIVEIRA (BRA)
BRONZE: Sonia Marina PEREIRA BRAZIO (POR)

+70kg
GOLD: Aline DA SILVA FERREIRA (BRA)
SILVER: Aysegul OZBEGE (TUR)
BRONZE: Dailane GOMES DOS REIS (BRA)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.